INSEAD

INSEAD Announces Immersive Virtual Reality Masterclass for Global Executive MBAs

INSEAD Business School just announced that it would be further incorporating virtual reality (VR) into the learning experience of Global Executive MBA students by offering an immersive, masterclass titled “Mission to Mars.” The simulation will refine students’ management skills and provide an opportunity to exercise decision making in situations filled with ambiguity. After the experience, students will debrief their experiences together. 

INSEAD’s announcement follows a study by PWC on the efficacy of virtual reality (VR) based training for soft skills development. The study compared results for three similar cohorts who received training via different delivery mechanisms: classroom, e-learn and v-learn (VR). The results showed that the VR learners were four times faster to learn than classroom learners, 275 percent more confident in applying the material, 3.75 times more connected to the material than classroom learners, and four times more focused than e-learners. 

Ithai Stern, the Academic Director for INSEAD’s VR Immersive Learning Initiative, has previously provided insights into the lessons INSEAD has learned from experiences with VR, in the classroom and remotely, as a learning tool for its MBA and Executive Education students. Similar to the findings of the PWC study, Stern has found VR to be highly effective, and also noted that the best ways incorporate VR are through individual study and case studies. 

“In INSEAD courses, a VR headset, which is responsive to real-time head movements, allows a unique experience for each participant within the framework of fixed content (e.g., a boardroom scenario, a factory tour, or a market). As a result, participants can think through a specific situation in a low-risk, controlled environment, testing decisions and assumptions without being judged by fellow participants—and without being unduly influenced by any higher-ups that may also be in attendance. To benefit the group as a whole, these individual virtual experiences are typically preceded and followed by in-depth shared discussion,” he wrote.

Stern also acknowledges the unique ability of VR to promote empathy within students by placing them into new contexts previously not possible. “For example, it's the first time in history where, when I teach directors, I can literally position the 50 plus white male in the classroom in the body of the only black woman on the board of directors,” he said.

Stern, however, does point out that while VR is an excellent supplement to the business school curriculum, it is not a replacement for the “knowledge, feedback, and guidance” that professors, and classroom discourse provides students after their VR simulations. Other business school leaders, interviewed by the Financial Times on the use of technology in business school, take a more cautious approach to the use of VR suggesting that while it could be useful to simulate a real-life situation, it may be less practical due to its individualized nature and the equipment demands.