At the conclusion of each year, Poets and Quants asks business school deans to predict future trends in and relating to business education. This year social impact emerged as a prominent theme. More specifically, the idea that amidst society’s environmental, political, and social challenges, business leadership will be called upon to act and that those who do not will be held accountable. Scott DeRue, Dean of University of Michigan’s Ross School of Business, tells Poets and Quants, “In 2020, I anticipate that society will continue to be challenged in many profound ways… In business, CEOs will be expected to be more engaged than ever in policy-related issues and social causes. Employees, customers, and investors will increasingly demand that companies explain how they are diversifying leadership, addressing climate change and sustainability, and improving equitable access to jobs and economic opportunity. It will be a challenging time for leaders across all sectors, wherein missteps will be very public, and purposeful leadership celebrated.”
The role of social impact in business education was also the topic of a Financial Times special report released in late October. The report noted that the demand for increased integration of policy-related topics in the business school curriculum is coming from both current and prospective business students, as well as corporations that recruit from the schools. Students who may have once pursued graduate degrees in public policy are now looking to obtain an MBA and make a positive difference in the world via business. Kevin Stevens, Dean of Loyola University of Chicago’s Quinlan School of Business, told the Financial Times that, “Demand is coming from all sides: we are hearing it from corporations and we are really hearing it from our students. This generation is so concerned about what the future looks like and what shape the planet will be in that they are demanding we focus on it.” In response, schools are updating courses, initiatives, and even their own operations to incorporate environmental, social, and governance (ESG) issues.
To gain a better understanding of how schools are incorporating ESG into their offerings, the Financial Times requested that schools submit examples of current initiatives within four categories: teaching, research, special initiatives, and business school operations. The goal of the request was for a specified group of judges to look at both trends and best practice examples, as social impact is inconsistently defined and difficult to measure. The most notable take-away was the sheer number of submissions that the Financial Times received. In response to the call for information, 220 business schools submitted various ways in which they were delivering social impact, based on the four categories. But the judges found challenging the wide variety of definitions used and the complexity of assessing the impact of the programs.
Additional noteworthy trends identified by the Financial Times’ special report:
Higher levels of ESG activity were associated with schools with religious affiliations (e.g., Loyola University Chicago, and Fordham) or those located in Northern Europe or France.
Judges found it difficult to assess the quality of ESG-related courses, which many schools offer, but few make a mandatory part of the curriculum.
Prestigious schools such as Harvard, NYU, Stanford, and Oxford appeared predominantly within the research category.
There was a lack of clearly connected peer-reviewed research that proposed implementation plans.
See list of submissions deemed best practice here: https://www.ft.com/content/b6bcfa02-ef37-11e9-ad1e-4367d8281195
The Aspen Institute also reviews and recognizes ten courses annually that they designate as the best for preparing and inspiring business students to address the largest issues of our time as a part of the Ideas Worth Teaching initiative. This year the ten winning courses covered topics including: accounting and defining business value, sustainability and climate change, leadership, strategy, people analytics, and marketing. The courses, including syllabi and readings, are available online here: https://www.ideasworthteachingawards.com/
Social impact and the role of public policy are becoming more integrated into daily business dealings, particularly for those in or aspiring to leadership. Anyone considering an MBA should familiarize themselves with the Financial Times’ designated best practices or the Aspen Institute courses to understand how these ideas are best integrated into the MBA curriculum. Reading and creating a point-of-view on areas of interest will also serve prospective students engaging with admissions officers, as well as current business school students interviewing for internships or jobs. The role business schools and students have in leading research and innovation for society’s greatest challenges will only grow over time.