MBA Programs Increasing Use of Virtual and Tech-Enabled Recruiting Processes

The MBA Career Services and Employer Alliance (CSEA) recently shared the results of its 2021 Fall Recruiting Trends Survey. The findings show that recruiting is bouncing back to pre-pandemic levels for full-time MBA students, particularly within the consulting, technology, healthcare, and financial services industries. But certain pandemic trends may be here to stay. The findings highlight the continued relevance of virtual engagement opportunities between students, career services, and employee recruiters. 

The survey includes responses from 77 CSEA member schools, who completed the survey in January of 2022. 

Among full-time MBA programs, just over two-thirds of schools (35 percent) report that on-campus recruiting opportunities for MBA students, which includes in-person or virtual interviews organized through the school, are up this academic year compared to last. Just 27 percent report that opportunities are down, a sharp decline from 47 percent in 2020. Similarly, the majority of schools (74 percent) report that off-campus recruiting and job postings have increased in 2021. 

Most schools report increases in recruiting activities for full-time post-MBA employment within the consulting (84 percent), technology (82 percent), and healthcare (69 percent) industries. Schools continued to see decreased recruiting activity within the hospitality sector (33 percent), although the number of schools that experienced these decreases was smaller in 2021 than in 2020 (61 percent). Most schools’ recruiting activity, 76 percent, increased among large firms (more than 500 employees), and 63 percent saw increases in recruiting by mid-size firms (100-500 employees). The survey results note that, in previous years, schools were most likely to indicate recruiting increases by firms not headquartered within the school’s geographic region, which in 2021 was the third-largest increase (63 percent). 

In the survey, schools were also asked how student engagement with various career support activities compared to the prior year. The biggest increases were with one-on-one coaching appointments (50 percent of schools), virtual career fair participation (48 percent), and group coaching sessions (47 percent). Conversely, student engagement decreased the most among in-person career fair participation (58 percent of schools), on-campus interviewing (49 percent), and information session attendance (42 percent). 

Fall 2021 also brought changes in students’ interactions with recruiting activities. Most schools report that employers’ use of virtual interview technologies increased (90 percent), as did the use of AI-powered pre-interview screening tools (75 percent). A large number of schools, 68 percent, indicate an increasing use of virtual multi-school events. Schools also note growth in alumni-initiated hiring (62 percent), and virtual career fairs (61 percent). Conversely, almost two-thirds of schools report a decrease in student engagement with in-person career fairs (64 percent). 

Similar to the full-time employment recruiting trends, both off and on-campus opportunities for internship recruiting were more positive in 2021 than in 2020. Almost two-thirds of schools, 65 percent, report an increase in off-campus internship opportunities for full-time MBAs. And, over one-third, 36 percent, report that on-campus activities have increased, which compares favorably to the 16 percent of schools that reported increases in 2020. Again, similar to the full-time recruiting trends, most increases in internship recruiting were within the consulting (73 percent of schools) and technology (71 percent) industries. Financial services (60 percent) came in third. 

A large proportion of summer internships in 2021 remained in a virtual format. More than half of schools (56 percent) report that over 60 percent of their students’ 2021 summer internships were virtual, whereas in 2020, over 83 percent of schools reported predominantly virtual internships.   

Find the full survey results here, including data on full-time and internship recruiting for part-time MBA and specialized masters programs. 

As MBA Programs Begin to Discontinue Hybrid Learning, Virtual Recruiting Expected to Continue

Last month the Wall Street Journal announced that a number of prominent MBA programs will not offer hybrid learning this fall; the programs, including Columbia University, Stanford University, New York University, University of California-Berkeley, and Boston University will instead bring students to campus for in-person learning full-time. 

The decision is a nod to the importance of relationship-building within MBA programs, as well as an acknowledgment that recreating enriching networking opportunities online is almost impossible. Just last week, Jay Bhatti, a VC firm co-founder and Wharton School guest speaker, told Business Insider that, in a rapidly changing world, “The real thing that the MBA schools come down to is, hey, can I give relationships that are meaningful and for a lifetime?” Noting that major companies are relaxing degree requirements and the internet is democratizing access to knowledge, the MBA’s value predominantly stems from the relationships and networks that are cemented within their programs. J.P. Eggers, Vice Dean of MBA and Graduate Programs at NYU’s Stern School of Business, summed it up succinctly in the Wall Street Journal when he said, “Building new relationships online is hard.” 

Within hybrid programs, which many speculated would “emerge as a viable alternative to traditional two-year programs,” administrators speaking with the Wall Street Journal acknowledged the struggle that professors faced trying to meaningfully engage both online and in-person audiences. In fact, Eggers called blended learning models the “worst of both worlds” saying that, “Any time a faculty member is trying to split their attention between one set of students in-person and one online, it gets hard.” However, some schools, including Harvard Business School, plan to continue to offer online options for students who need them, such as international students who are not able to obtain the necessary visas. And other schools believe the technology used to support hybrid learning models can still be integrated for the benefit of students, for example, as a way to bring in guest speakers. 

Despite commitments from many schools to bring back the full MBA experience, this year will still bring a dearth of virtual company recruiting events. As many companies continue to grapple with restricted travel and how and when to bring employees back to the office, the companies have forewarned MBA programs that they will not be sending teams to campus. This, according to some, has been positive. “It actually made recruiting more accessible,” said Kristen Fitzpatrick, Harvard Business School’s Managing Director of Alumni and MBA Career and Professional Development, to Fortune Education. “By eliminating the cost and time required to travel for recruiting, it was easier for our partners to access our students,” she said. The use of online meetings for recruiting allowed companies to meet with a greater number of business schools than before. For example, while University of Pennsylvania’s Wharton School usually hosts 140 companies on campus in the fall, 175 companies were able to host virtual events with students. 

While it is expected that some companies will continue to value the cost-savings and expanded reach of virtual events, Fitzpatrick did acknowledge the likelihood that some recruiters will eventually return to campus, “As the impact of the pandemic starts to lessen and we go back to some forms of travel, we do expect a few of our partners to return to campus when it is safe to do so.”