Essay Tips: The Stanford Graduate School of Business

Stanford GSB has published deadlines for their MBA application submissions and it is never too early to think about your approach. 

Round Application Deadline Decision Notification

Round 1 12 September 2023 07 December 2023

Round 2 04 January 2024 28 March 2024

Round 3 09 April 2024 23 May 2024

*Materials must be submitted by 4:00 pm Pacific Time on the designated date.

Stanford’s Admissions Committee is looking for you to demonstrate intellectual curiosity and vitality (show them how you might contribute in a classroom), leadership skills (show them how you approach guiding others towards a common goal), and how you see the world (show them your values, beliefs, ambitions, and identity in action). They want to see a polished, but genuine, version of you (not what you think an ideal MBA candidate looks like).

Essay A: What matters most to you, and why?

For this essay, we would like you to reflect deeply and write from the heart. Once you’ve identified what matters most to you, help us understand why. You might consider, for example, what makes this so important to you? What people, insights, or experiences have shaped your perspectives?

In this essay, you will need to get deeply personal. If you’ve written this response correctly, it will make you a bit uncomfortable because it will touch on some of your toughest decisions, scariest learning moments, and/or most tender relationships. Stanford’s Admissions Committee asks the question to gain an understanding of how you view the world and how you make decisions and execute against the goals and priorities that you set. What you name as mattering most matters less than your ability to effectively show how you have lived in its pursuit.  

If you’re unsure of what matters most, you’re not alone. Start by brainstorming and writing down stories from your past. A lot of them. (And, bonus! This will serve as an excellent starting point for essay responses for other school applications and/or interview responses). In particular, think about your most meaningful experiences that changed or impacted your worldview. This may involve key decisions, moments of pride or shame, times when you’ve excelled or struggled, and notably strong or difficult relationships. Keep in mind that tough decisions, particularly when you feel torn between the options, are useful for pinpointing what matters most to you. Similarly, painful failures and mistakes can also bring to light what you care about. Consider why the situation was painful and what you learned from it.

While you’ll want the majority of your essay to reflect your adult life, the origins of what matters most to you may have occurred at a younger age, so keep your brainstorming broad. After writing these pivotal moments down, see what themes emerge. Did you turn down an undergraduate admissions offer to Harvard and later an appealing job to stay close to family? Did you move across the country (where you knew no one) to attend the best engineering school you were admitted to, and while there, worked around the clock? Did you quit a lucrative finance career to join a political campaign? 

If you read the question and immediately know your answer, what matters most to you, take a look at our writing process below to craft a strong narrative. 

Essay B: Why Stanford?

Describe your aspirations and how your Stanford GSB experience will help you realize them. If you are applying to both the MBA and MSx programs, use Essay B to address your interest in both programs.

In Essay A, you’ve given Stanford insight into who you are. In Essay B, you’ll explain to the Admissions Committee the specific components of the Stanford GSB MBA that you need to execute on your future goals. What courses, professors, experiential learning opportunities, and/or case competitions are you particularly intrigued by and why? What previous experiences reinforced your interest in these offerings? How will these opportunities help you achieve your post-MBA goals? We know the overwhelming popularity of courses like Stanford’s “touchy-feely,” but your response should feel personalized to your career path. Make the case that the Stanford MBA (not just an MBA) is the perfect bridge between your past and your future.

The Writing Process

Begin with a brainstorm. Do not underestimate the importance of this step. Document your experiences, positive and negative, that prompted an evolution in your perspective—you know, those “ah-ha!” moments without which you would be a different student, professional, and/or person today. Then, record those experiences that will show the reader your abilities in innovation (critical/creative thinking and problem solving), leadership, and teamwork, as well as those experiences that reinforced your interest in business school. Capture as many details as possible, paying particular attention to what you thought, felt, said, and did in each situation. Your focus should be on adult experiences (from the start of college and later), though stories from your youth could comprise up to 20 percent of this brainstorm.

During your brainstorm, don’t limit yourself by worrying about a cohesive narrative, the quality of your writing, and/or the number/length of your stories. Simply focus on collecting those situations that helped to guide your path to this point and impacted your decision to apply to the Stanford GSB MBA program.

Craft an outline. Select the key stories you will use to anchor your narratives. Remember that you’ll use your essays to go deep into experiences that demonstrate the traits you want to emphasize. Think about your application as a whole and use your responses to strategically cover any qualities that may not be adequately addressed in other aspects of your application. 

Write. Keep in mind that you must be showing, not telling the reader who you are. Invite the reader into your life by highlighting sensory details, such as smells and sounds, and don’t hesitate to engage your readers emotionally. Sprinkle in humor (if you feel comfortable doing so) or hit a poignant note. In contrast to your resume which provides a general overview of your experiences, your essay responses should go deep into a story that allows the reader to come to their own conclusions about some of your character traits and abilities. Highlight how you’ve struggled, triumphed, learned, and how these experiences have developed you into the person you are now.  

Review. Revise. Repeat. Confirm your word count and read your essay aloud noting where you stumble. Make revisions as necessary. Once it reads smoothly, set it down and walk away for at least 24 hours. Then re-read it. Is it you? Is it personal and authentic? You want the reader to see the real person behind the applicant number. While we caution against “oversharing,” being appropriately vulnerable will create connection. 

Related:

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Essay Tips: NYU Stern School of Business

Essay Tips: The Yale School of Management

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