Build a Strong Foundation for Your MBA Application (and Beyond) with a Brainstorm Document

Before you begin work on your business school application, we recommend that you create a brainstorm document where you will explore your formative experiences—what you thought, felt, said, and did. This brainstorm will be your touchstone for everything about this application process. It will help you discover what meaningful experiences and qualities you want to highlight in your essays and discuss during your interviews. 

Putting meaningful experiences into different "buckets" helps a lot. You might have some crossover with experiences technically fitting into two buckets or more—don't worry about that; put them in one bucket, for now, to keep things grouped. Maybe write: "This is also a leadership experience" or "Innovation/Critical Thinking" in your notes.

An important note: Eighty percent of these experiences should be from adulthood (college and beyond). Twenty percent can be from before then if they established foundational skills or led to evolutions in perspective. For example, if a family member’s illness inspired you to quit investment banking to pursue a healthcare start-up. 

Bucket 1: A-ha Moments. What meaningful experiences changed your mind about or expanded your perspective on something? Some could be spectacular successes, others, catastrophic failures. Have you learned from a mistake? What skills of yours did you discover in a challenging time? What did you think about these things at the time? How did you feel? (Prepare yourself, we're going to ask those last two repeatedly.) 

Bucket 2: Leadership. In what meaningful experiences did you show your leadership abilities? Did leadership come naturally to you, or did you work to get to this place? (Both things are great!) How did you support your team? Did you encourage collaboration or independence? Did you feel supported by your team? Did you experience any pushback, and how did you handle that if you did? What did you think about these things at the time? How did you feel? 

Bucket 3: Teamwork and Collaboration. During what meaningful experiences did you work with a team or collaborate with others? Were you working with people unlike yourself? Was there a struggle for balance in the beginning? Any confusion? What did you appreciate about your team members? How did they influence and impact you and your actions? Did one or two team members step up in a way you admired? What did you think about these things at the time? How did you feel? 

Bucket 4: Innovation. In what meaningful experiences did you utilize critical thinking and problem-solving skills? How did you determine the best course of action? Did you approach something one way at first and then correct yourself? What did you think about these things at the time? How did you feel? 

Bucket 5: Experiences that Reinforced Your Commitment to an MBA. What meaningful experiences reinforced your commitment to pursuing an MBA and your post-MBA goals? Was it meeting a professional you admired? Was it accomplishing something at work or in a volunteer setting? What did you think of these things at the time? How did you feel?

Bucket 7: Miscellaneous. What experiences have you had that you can't quite categorize? What else should we know about you? What do you think we don't necessarily have to know? Don’t be afraid to expose some vulnerability and use everything you’ve got. You should even include things about yourself and what you care about that you don't imagine will be a factor in an essay (e.g., your quest to make the perfect chocolate cake, your passion for wordle). You might be able to weave aspects of your personality or some fun facts into your essays and interviews to add some color—or something even better.

Anatomy of a Successful MBA Application: Show Compatibility in Close Knit and Collaborative Communities

In this three-part blog series, we’re taking a deep dive into what admissions committees are looking for in your MBA application. Each post will highlight one question your application must answer effectively for admissions success. 

After you’ve demonstrated your academic readiness and high quality and quantity of professional experience, one question will remain in the minds of admissions committees: Will this applicant be compatible in our program’s collaborative and close-knit community?  

To answer this question the admissions committee will pay particular attention to:  

• Essay responses. Do not use your essay and/or short answer responses as additional resume space. Instead go deep into a story that allows the reader to come to their own conclusions about some of your character traits and abilities. Highlight how you’ve struggled, triumphed, learned, and how these experiences have developed you into the person you are now. Keep in mind that listing off your qualities is meaningless if you're not backing them up with real-life examples.

Review our blog on using lessons from memoir to write your personal statement.

• Interview responses. Use nearly every response to tell a story, rather than making general claims about your abilities. Anyone can speak in generalities. How boring! But no one has your set of unique experiences. Through anecdote, your values and character will come alive.   

Review our blog series on the MBA interview. 

• Recommendations. While these responses are not within your control, they are within your influence. Provide each of your recommenders with a portfolio of information that includes illustrative anecdotes that will show your ability to thrive in a collaborative environment and grow from constructive criticism.  

Review our blog on obtaining high-quality recommendations.

Related:

Anatomy of a Successful MBA Application: Demonstrate Academic Readiness

Anatomy of a Successful MBA Application: Show Meaningful Professional Experience

Anatomy of a Successful MBA Application: Show Meaningful Professional Experience

In this three-part blog series, we’re taking a deep dive into what admissions committees are looking for in your MBA application. Each post will highlight one question your application must answer effectively for admissions success. 

After you’ve demonstrated academic readiness, the MBA admissions committee will assess the quality and quantity of your full-time, post-baccalaureate work experience. They want to know: Does this applicant have the professional experience they need to accomplish their short-term post-MBA goals? 

To get their answer, the admissions committee will pay closest attention to your:

• Resume and Essays. Think of your resume as a general overview of your life from the start of college until today, that articulates clearly the results you’ve achieved and impact you’ve had in each role or involvement. In contrast, your essay responses should be deep dives that will show the reader, through anecdote, your abilities in the areas of innovation and/or leadership and/or teamwork. On average, business school matriculants have about four years of work experience. If you’ve spent less than four years working, provide an explanation as to why you want to get your MBA now. 

Review our blog on crafting a results-driven resume. 

Review our blog on key mistakes to avoid when writing your MBA application essays.

• Your stated career goals. Provide the admissions committee with specific short-term, post MBA goals that make sense given what you’ve done in the past. This will convince them that you will hit the ground running securing an internship and job as soon as you enter the program.

  A common mistake we see in MBA admissions is applicants who, unknowingly, position themselves as an employment risk. This can happen when you articulate a goal set that is too vague or unrelated to any of your past experiences. Once you are admitted, you will have the opportunity to reevaluate your goals. You’re allowed to change your mind! But your first goal, of course, is getting into business school. 

Related:

Anatomy of a Successful MBA Application: Demonstrate Academic Readiness

Anatomy of a Successful MBA Application: Demonstrate Academic Readiness

In this three-part blog series, we’re taking a deep dive into what admissions committees are looking for in your MBA application. Each post will highlight one question your application must answer effectively for admissions success. 

The first question that an MBA admissions committee will ask when they look at your application is simple: Will this applicant be able to compete in the academic rigor of our program?

Elite MBA programs are academically challenging. You must be able to thrive amidst the inevitable analytical and quantitative challenges. Since the best predictor of future success is how you’ve handled rigorous academics in the past, to answer this question, the admissions committee will pay closest attention to your: 

• Undergraduate (and graduate if you have them) Transcripts. They will consider not only your GPA, but also the quality of your course load. Does your GPA fall into the average range for the schools where you are applying (typically between a 3.3 and a 3.7)? Did you take on challenging courses and do well? Did you succeed in classes that required analytical or quantitative work? 

  If your answer to any of these questions is “no” or even “...maybe,” consider taking an analytical course or two, prior to applying to business school. Succeeding in these additional classes will provide the dual benefit of shoring up your confidence and case for admission, as well as giving you a chance to confirm that you’ll enjoy the MBA curriculum. 

• Standardized Test Scores. Submitting a strong GRE/GMAT/Executive Assessment score will reassure the admissions committee that you have the critical thinking, verbal reasoning, and quantitative skills necessary to succeed in the program. A strong quantitative score is particularly beneficial if your undergraduate major or professional experience did not require much in the way of analytics.

  The good news for business school applicants is that admissions committees will only use your highest submitted score. So, re-take it. You’ll likely do better the next time around.  Not only will a higher score benefit you from an admissions perspective, you will be more likely to get one of those sought after merit-based scholarships. 

MBAs come from a variety of academic and professional backgrounds. That’s the fun of business school! Just be sure you can convince them that you’ll thrive in their classroom.

Five Writing Tips to Ensure Your MBA Application Essays are Memorable

We see it all the time. You have compiled excellent professional and extracurricular experiences and great personal anecdotes. But, for some reason, when you write your essays they are still coming across as …flat.  We’ve gathered up our top five writing tips below to help you incorporate personality and bring your essays to life. 

• Update your language. In your academic and/or professional life you likely use formal language in your written communications. However, we would caution you against being overly formal in your application writing. A personal essay is more like journalism than an academic paper. You're telling a story, and this one is about you. You want to sound intelligent and respectful but being a bit colloquial makes you appear confident and relaxed. As if to say, "This is who I am. This is who I plan to become." 

A great test is to read your writing aloud and see how easily it flows. Does your language feel natural or stilted? Does it sound like you? Make sure your writing style and language choices promote a connection between you and your reader.

• Structure your writing to grab the reader’s attention. One of the goals of your writing is to inform, but it is equally important to engage your reader and get them personally invested in your journey. You might even take a cue from an action movie. When the lights go down and the curtain goes up, you see the star in a sports car going full throttle. What you don’t know, immediately, is who or where they are. Narrative writing does not have to be linear. After leading with an attention-grabbing scene, the writer can go back and provide additional context and information on what’s missing. 

• Embrace emotion. Take a lesson from advertising. What do the best commercials have in common? They make you feel something—humor, pride, sorrow. As you write your essay responses, ensure that you use emotion to connect with your reader. And, this doesn’t necessarily mean recounting only sad or difficult times. Rather, it means bringing your reader along on the full spectrum of your experience as you share a story from your life. We rarely feel just one emotion at a time, embrace the complexity.

• Make it universal. Let the reader share in your learning by making it about more than yourself and your own experience. Look for the transcendence and let the admissions committee in on it. You didn’t just overcome a fear of public speaking, you learned to challenge yourself and break past self-constructed barriers. You didn’t just overcome cultural differences while working in a diverse group, you learned about seeking out commonalities with others. Whatever it is you learned, dig deep for that universal finding that will help to ensure your reader finishes your essay feeling they are better off for the experience. 

• Don’t forget the basics. One of our mottos is: "Clarity above all things." When you write an essay for your application, leave no room for misinterpretation. The reader needs to see the story how you do. Crisp and untangled writing is also best given character count limitations and how much you need to share.

Top Five Mistakes to Avoid When Writing Your MBA Application Essays

Writing your MBA application essays is a massive undertaking. You must show the admissions committee who you are and what you value, while simultaneously building a case for why you will succeed in business school and beyond. It’s a lot. But we can help.

Below are the top five most common mistakes we see applicants make as they approach their essays. Try your best to avoid them.

1. Trying to include everything: You cannot fit every relevant experience you've ever had into your essays—and hey, that's why you submit a resume. Stick to one or two key experiences will show your abilities in leadership and critical thinking, prompted growth, and reinforced your interest in obtaining an MBA. The essays are about showing depth.

2. Telling instead of showing: The admissions committee is looking for more than a list of your strengths and traits. Not only is that boring, it is unreliable. A good rule of writing is: “Show, don't tell." Listing off your qualities is meaningless if you're not backing them up with real-life examples. Instead of telling the reader, “I am good at solving complex problems,” provide an anecdote that will show them your critical and/or creative thinking in action.

Similarly, don’t tell the school what you will do in the future without showing them why you are capable of achieving such things. We've said it before: Sharing goals works when what comes before it exemplifies your strengths and abilities. More than what you want to do, what you have done tells us who you are.

3. Staying linear: Imagine your intro paragraph as the opening sequence of a movie—the most thrilling ones start mid-scene. You want to see an action star in action, not waking up to a buzzing alarm clock. Don't save the excitement for many scenes later. Show yourself there, then explain how you got there.

4. Being uptight: A personal essay is more like journalism than an academic paper. You're telling a story, and this one is about you. You want to sound intelligent and respectful but being a bit colloquial makes you appear confident and relaxed. As if to say, "This is who I am. This is who I plan to become." Boom.

5. Overusing passive voice: Keep most of your sentences active. Passive voice can minimize your contributions and slow down your essay's momentum. Active sentences move the statement forward.

There is flexibility, of course. Some passive sentences aren't slow-going or unnatural, and there are also times when you'll use passive voice for effect, accuracy, clarity, or flow. Just be mindful of how often you're doing it.

Finally, beware of having too many readers review your writing. If you're an Apply Point client, consider asking two people besides your two Apply Point advisors (who work as a team) to read your essays. If you're not working with a consultant, you could ask up to four people to read your work but make that the maximum just so you won't be overwhelmed by input.

This is not us saying that you shouldn't have any readers at all. You want eyes or ears on this, especially if they're attached to someone you respect who knows you well. In fact, the top question you should ask them is: "Does this sound like me?" Friends, family members, or a mentor can confirm if your essay gets your personality and best qualities across. That said, send them the edited, polished draft rather than your raw first draft. This way their suggestions and questions won't psych you out because you already have a good idea of what you want to present in your response.

Your MBA Application: The Common Letter of Recommendation

Nearly 40 MBA programs have a shared template for recommendations: the Common Letter of Recommendation (LOR). While the template is shared, the questions are all embedded within the participating schools’ existing application systems. 

The Common LOR includes the following sections. You can review and save the full template here.  

Section 1: Recommender Information/Background

Section 2: Leadership Assessment Grid. 

In this section, recommenders are given 12 competencies and character traits related to leadership and are asked to rate the applicant’s behaviors. The 12 competencies and traits are grouped into five categories: Achievement, Influence, People, Personal Qualities, Cognitive Abilities. Recommenders are also asked to select an overall recommendation that ranges from not recommending an applicant to enthusiastically recommending.

Section 3: Open-Ended Recommendation Questions

1. Please provide a brief description of your interaction with the applicant and, if applicable, the applicant’s role in your organization.

2. How does the performance of the applicant compare to that of other well-qualified individuals in similar roles? (e.g., what are the applicant’s principal strengths?)

3. Describe the most important piece of constructive feedback you have given the applicant. Please detail the circumstances and the applicant’s response.

4. Is there anything else we should know? (Optional)

U.S.-based programs that accept the Common Letter: 

Related

MBA Application Tips—Letters of Recommendation

Don’t Submit Your MBA Applications Until You Read This

MBA Round One submission dates are upon us. Before you hit “submit,” be sure you’ve avoided some of the most common mistakes applicants make and built your strongest case for the admissions committee.

• Confirm the time (including the time zone) by which you need to submit your application. If you do not submit by the designated time, many schools will move your application to the next round. 

• Read through the entirety of your application. Is it clear why you are pursuing an MBA now? Did you show, through experiences from your life, your abilities in innovation, leadership, and teamwork? Have you highlighted what makes you unique as an applicant, and how you will contribute to your class? 

• Think carefully about any “red flags” that may exist in your application. Did you adequately address any gaps in your work experience or low grades in your transcript? Don’t leave the admissions committee wondering about your MBA readiness. Use the optional essay to explain why certain actions and/or results are not indicative of your abilities. 

• Make sure that each application is customized for that school. Did you address, with specifics, why this MBA program is the right one for you? What specific courses, professors, and experiential learning opportunities appeal to you most?  Why?

• Proofread everything. Again. Editing is never complete. 

Now it’s time to hit submit. Congratulations! The first component of the application process is complete, but your work is not quite finished. 

• Prepare for additional actions you’ll need to take. For example, those applying to the Yale SOM will receive access to their video interview questions only after submitting the application. And video responses for Northwestern’s Kellogg are due within 96 hours of submitting the application. 

• Review your various social media profiles. Do they reflect you as a professional? Are they consistent with your application materials? At the very least, ensure that you have an appropriate level of security around who can view your profiles. 

• Start preparing for interviews. Familiarize yourself with the interview process at all of the schools you’ve applied to. Then start brainstorming ideas for anecdotes you can use in your interview responses. We also recommend reading the news on a regular basis to stay informed.  If you’re asked your opinion on a certain issue during an interview, you don’t want to get caught off-guard. 

• If you haven’t yet, send a thank you note to your recommenders and/or any other contacts who supported your application efforts.

Essay Tips: The SC Johnson College of Business at Cornell University

Cornell Johnson has published submission deadlines for their MBA application. If you’re applying to the full-time program, it’s time to get started on your short-answer and essay responses.

Round Application Deadline Initial Notification Final Notification          

Round 1 20 September 2023 03 November 2023 08 December 2023

Round 2 10 January 2024    15 March 2024 05 April 2024

Round 3 10 April 2024         17 May 2024 31 May 2024

“You’ll combine your own strengths with the strengths of those around you. You’ll learn how to create solutions to business challenges—and to other challenges facing the world at large. The reality is that success is never a solo act.”

This statement from Johnson’s website encapsulates their focus on collaboration. Keep this in mind as you approach their application. Of course, you’ll want to show the strengths, experiences, and unique perspectives you can bring to their community, but they are also looking for you to demonstrate humility and discuss your desire to learn from your fellow classmates.

Goals Statement Prompt:

A statement of your goals will begin a conversation that will last throughout the admissions process and guide your steps during the MBA program and experience. To the best of your understanding today, please share your short- and long-term goals by completing the following sentences and answering the enclosed short answer question (350 words maximum):

Immediately post-MBA, my goal is to work as a(n) [Role] at [Company] within [Industry].

Targeted Job Role:

Target Job Company:

Industry:

In 5–10 years post-MBA, my goal is to work as a(n) [Role] at [Company] within [Industry].

Targeted Job Role:

Target Job Company:

Industry:

How has your experience prepared and encouraged you to pursue these goals?
State your post-MBA goals in precise language that includes your desired role, company, and industry. Ensure that your short-term goal makes sense as an interim step to your longer-term goal. Then make it clear that, given the specific post-baccalaureate full-time work experiences you’ve had, you will be qualified and able to achieve these goals with an MBA from Johnson.

Impact Essay Prompt:

At Cornell, our students and alumni share a desire to positively impact the organizations and communities they serve. Taking into consideration your background, how do you intend to make a meaningful impact on an elite MBA community? (350 words maximum)

Show Cornell Johnson’s admissions officers how you will be a valued member of their community by anchoring your response in experiences from your past that will inform and invigorate your plan. Are you a passionate environmentalist who has spent your career in corporate social responsibility and hopes to spearhead a new sustainability case competition for full-time MBA students? Were you part of a years-long organizational behavior research study in undergrad and hope to find a research mentor in that department at Cornell? Did you start a pro-bono consulting group at your current employer, and you’d like to partner with a local organization to offer similar services alongside a group of your Cornell colleagues? In linking your passions and expertise to your proposed contributions, you will demonstrate to the admissions directors that you are the kind of collaborative, community-minded, and determined student they are looking for.

Optional statement: You may use this essay to call attention to items needing clarification and to add additional details to any aspects of your application that do not accurately reflect your potential for success at Johnson. (350 words maximum)

This essay is for additional context around a weak spot in your application. Did you get a C in calculus? Or withdraw from your courses your sophomore year to help a family member? Do you feel that your lackluster GMAT score isn’t indicative of your abilities?

If you are going to address a low grade in an analytical course or a low GMAT score, don’t make excuses. Spend the majority of your word count demonstrating your ability to excel in rigorous academic or professional environments by using specific examples. Provide information on similar classes in which you achieved excellent grades or give details about a professional pursuit that resulted in success.

If you are speaking to a more sensitive situation, perhaps a big mistake or legal issue that impacted your GPA, spend approximately 20 percent of your essay addressing the situation. Then use the remaining 80 percent on the actions you took to improve and what happened as a result. Again, do not make excuses. Simply address the situation, placing the emphasis on what you learned. Everyone makes mistakes. Taking accountability and moving forward demonstrates maturity.

The Writing Process

Begin with a brainstorm. Do not underestimate the importance of this step. Document your experiences, positive and negative, that prompted an evolution in your perspective—you know, those “ah-ha!” moments without which you would be a different student, professional, and/or person today. Then, record those experiences that will show the reader your abilities in innovation (critical/creative thinking and problem solving), leadership, and teamwork, as well as those experiences that reinforced your interest in business school. Capture as many details as possible, paying particular attention to what you thought, felt, said, and did in each situation. Your focus should be on adult experiences (from the start of college and later), though stories from your youth could comprise up to 20 percent of this brainstorm.

During your brainstorm, don’t limit yourself by worrying about a cohesive narrative, the quality of your writing, and/or the number/length of your stories. Simply focus on collecting those situations that helped to guide your path to this point and impacted your decision to apply to the Cornell Johnson MBA program.

Craft an outline. Select the key stories you will use to anchor your narratives. Remember that you’ll use your essays to go deep into experiences that demonstrate the traits you want to emphasize.

Write. Keep in mind that you must be showing, not telling the reader who you are. In contrast to your resume, which provides a general overview of your experiences, your essay responses should go deep into a story that allows the reader to come to their own conclusions about some of your character traits and abilities. Highlight how you’ve struggled, triumphed, learned, and how these experiences have developed you into the person you are now.

Review. Revise. Repeat. Read your essay aloud noting where you stumble. Make revisions as necessary. Once it reads smoothly, set it down and walk away for at least 24 hours. Then re-read it. Is it you? Is it personal and authentic? You want the reader to see the real person behind the applicant number. While we caution against “oversharing,” being appropriately vulnerable will create connection.

Related:

Essay Tips: Harvard Business School

Essay Tips: The Wharton School of the University of Pennsylvania

Essay Tips: The Stanford Graduate School of Business

Essay Tips: The Yale School of Management

Essay Tips: Columbia Business School

Essay Tips: Haas School of Business at the University of California, Berkeley

Essay Tips: The University of Chicago Booth School of Business

Essay Tips: NYU Stern School of Business

Essay Tips: The University of Michigan Ross School of Business

Essay Tips: The University of Michigan Ross School of Business

Michigan Ross has published deadlines for their MBA application. With a mid-September deadline, it’s time to start planning your submission.

Round Application Deadline Decision Notification

Round 1 14 September 2023 08 December 2023

Round 2 11 January 2024    15 March 2024

Round 3 04 April 2024         03 May 2024

Michigan Ross is looking to build a diverse community of collaborative learners. In reading your essay responses, the admissions committee wants to get to know you as a whole person. They want to learn more about your motivations, meaningful experiences, and abilities, as well as how you hope to contribute to the Ross community both inside and outside of the classroom. While your career goals and resume are important, the admissions committee specifically notes that they hope applicants use their essays to complement, rather than reiterate, other application materials. 

Part 1: Short-answer questions

Select one prompt from each group of the two groups below. Respond to each selected prompt in 100 words or less (<100 words each; 200 words total). 

Group 1 

• I want people to know that I: 

• I made a difference when I: 

• I was aware that I was different when:

Group 2 

• I was out of my comfort zone when: 

• I was humbled when: 

• I was challenged when: 

We encourage you to start this answer with a brainstorm, not by selecting the prompts you will respond to.  Write down stories from your past. A lot of them. (And, bonus! This will serve as an excellent starting point for essay responses for other school applications and/or when preparing for various interview questions.) In particular, think about your most meaningful experiences that changed or impacted your worldview. This may involve key decisions, beautiful and/or catastrophic moments, feelings of pride or shame, times of success or struggle, unexpected discovery, and notable relationships. 

Now that you’ve refreshed your memory and reviewed some of your most pivotal moments, consider each of the prompts. These responses are your chance to show some personality and demonstrate your personal traits and values to the admissions committee. Despite having a limited word count, you’ll want to anchor each response in an anecdote from your past to show the reader your periods of growth and discovery. What did the experience teach you about yourself and others? 

When pondering how to respond to the Group One prompts, keep in mind that Michigan Ross is looking to build a close-knit and cohesive class (and alumni base). Use these questions as an opportunity to show the admissions committee your strength of character, abilities in collaborative leadership and teamwork, as well as your past experiences thriving alongside people unlike yourself.  

For the Group Two prompts, it is important to note that the Ross MBA incorporates a lot of “action-based learning,” which may take you out of your comfort zone. When discussing a particularly challenging or humbling time, remember to spend about 20 percent of the response on the challenge, but the majority (80 percent) on the actions you took, and what you learned and how you grew as a result. 

​Part 2: Career Goal

What is your short-term career goal and why is this the right goal for you? (150 words)

State a specific post-MBA goal, and make it clear that, given various post-baccalaureate full-time work experiences you’ve had, as well as plans to obtain a general management education, that you will be qualified and able to achieve this goal.   

Optional Statement: Is there something in your resume or application that could use some explanation? You might want to discuss the completion of supplemental coursework, employment gaps, academic issues, etc.  Feel free to use bullet points where appropriate.

This essay is for additional context around a weak spot in your application. Did you get a C in calculus? Or withdraw from your courses your sophomore year to help a family member? Do you feel that your lackluster GMAT score isn’t indicative of your abilities?

If you are going to address a low grade in an analytical course or a low GMAT score, don’t make excuses. Spend the majority of your word count demonstrating your ability to excel in rigorous academic or professional environments by using specific examples. Provide information on similar classes in which you achieved excellent grades or give details about a professional pursuit that resulted in success.

If you are speaking to a more sensitive situation, perhaps a big mistake or legal issue that impacted your GPA, spend approximately 20 percent of your essay addressing the situation. Then use the remaining 80 percent on the actions you took to improve and what happened as a result. Again, do not make excuses. Simply address the situation, placing the emphasis on what you learned. Everyone makes mistakes. Taking accountability and moving forward demonstrates maturity.

The Writing Process

Begin with a brainstorm. Do not underestimate the importance of this step. Document your experiences, positive and negative, that prompted an evolution in your perspective—you know, those “ah-ha!” moments without which you would be a different student, professional, and/or person today. Then, record those experiences that will show the reader your abilities in innovation (critical/creative thinking and problem solving), leadership, and teamwork, as well as those experiences that reinforced your interest in business school. Capture as many details as possible, paying particular attention to what you thought, felt, said, and did in each situation. Your focus should be on adult experiences (from the start of college and later), though stories from your youth could comprise up to 20 percent of this brainstorm.

During your brainstorm, don’t limit yourself by worrying about a cohesive narrative, the quality of your writing, and/or the number/length of your stories. Simply focus on collecting those situations that helped to guide your path to this point and impacted your decision to apply to the Michigan Ross MBA program.

Craft an outline. Select the key stories you will use to anchor your narratives. Remember that you’ll use your essays to go deep into experiences that demonstrate the traits you want to emphasize. 

Write. Keep in mind that you must be showing, not telling the reader who you are. In contrast to your resume, which provides a general overview of your experiences, your essay responses should go deep into a story that allows the reader to come to their own conclusions about some of your character traits and abilities. Highlight how you’ve struggled, triumphed, learned, and how these experiences have developed you into the person you are now.  

Review. Revise. Repeat. Read your essay aloud noting where you stumble. Make revisions as necessary. Once it reads smoothly, set it down and walk away for at least 24 hours. Then re-read it. Is it you? Is it personal and authentic? You want the reader to see the real person behind the applicant number. While we caution against “oversharing,” being appropriately vulnerable will create connection. 

Related:

Essay Tips: Harvard Business School

Essay Tips: The Wharton School of the University of Pennsylvania

Essay Tips: The Stanford Graduate School of Business

Essay Tips: The Yale School of Management

Essay Tips: Columbia Business School

Essay Tips: Haas School of Business at the University of California, Berkeley

Essay Tips: The University of Chicago Booth School of Business

Essay Tips: NYU Stern School of Business

Essay Tips: The Yale School of Management

Yale’s SOM has published deadlines for their MBA application. Let’s get started!

Round Application Deadline Decision Notification

Round 1 12 September 2023 05 December 2023

Round 2 04 January 2024 26 March 2024

Round 3 09 April 2024 16 May 2024

The Yale School of Management has a mission to “educate leaders for business and society,” leaders with varied interests, skills, and ways of thinking and approaching the world. Yale’s admissions committee believes that students learn and grow more from working within diverse groups. So, as you craft your application, think about your unique approach to leadership, demonstrate your ability to work with and learn from others who are different from you, and don’t be afraid to highlight your differences, quirks, and passions.

Written Essay: Describe the biggest commitment you have ever made.

We developed this question in collaboration with Amy Wrzesniewski, a professor of organizational behavior at Yale SOM. Your time in business school, and the choices you make thereafter, represent significant commitments. In asking this question, the Admissions Committee is seeking to learn about how you have approached a commitment of importance in your life.

You have just one essay to provide the admissions committee with insight into who you are, so use this opportunity to get deeply personal and share key moments from your life that demonstrate your ability to work towards a commitment. Share moments where you had to overcome doubt and struggle and dig deep to find grit as your motivation waned.

Perhaps you can’t immediately name your biggest commitment or you don’t know how to approach describing it. So, start with a brainstorm. Write down stories from your past. A lot of them. (And, bonus! This will serve as an excellent starting point for essay responses for other school applications and/or when preparing for various interview questions.) Think about the experiences you’ve had that prompted a significant evolution in your perspective. This may involve beautiful and/or catastrophic moments, feelings of pride or shame, times of success or struggle, unexpected discovery, and notable relationships. Did an aha moment bring to light a commitment that you wanted to make or did it solidify a commitment that you already made?

Think also about how you choose to spend your time (or other limited resources). Have you volunteered with environmental organizations since high school, and have recently taken on a significant leadership role, in addition to your full-time job? Did you take an intense investment banking job out of college and give up your social life or key relationships? Alternatively, did you quit a lucrative career to join a political campaign or spend more time with your family? Activities or people who you spend a great deal of time with requires making sacrifices in other areas of your life, and can be useful for pinpointing who or what you are most deeply committed to.

While you’ll want the majority of your essay to reflect your adult life, the origins of your biggest commitment may have occurred at a younger age, so keep your brainstorming broad. After writing these pivotal moments down, see what themes emerge. Remember that while your commitment may be broad in scope, you’ll want your supporting stories to be detailed and specific.

Video Essay Questions

You will receive access to the video questions after you submit your application and pay your application fee. The video questions are not a substitute for the interview. Instead, they provide a unique way for us to assess your communication skills and your ability to think on your feet, and enable us to create a more dynamic, multi-dimensional profile of each candidate.

Yale asks applicants to respond to several short video essay questions, in order to exhibit their personality, communication skills, and ability to think under pressure. The questions are provided after the application is submitted.

Prior to participating in the video essay, review your submitted application and prepare to speak on how your goals and interests align with Yale’s MBA program. You should also review standard interview questions, and think through anecdotes from your academic and professional experiences that can be used to respond to different question types. Pay particular attention to examples that will show your abilities in the areas of critical and creative thinking, problem solving, leadership, teamwork, and collaboration with people different from you. Your brainstorm document from your essay work will be a useful resource for this. Keep in mind that in each and every interview response that you give, you’ll want to share a story from your past that backs up the claim you make.

Yale also provides practice questions that will help you get comfortable with the format and technology. Take advantage of this. And take note of the time restrictions. Practice your responses aloud and confirm that your answers are between 60 to 90 seconds in length.

The Writing Process

Begin with a brainstorm. Do not underestimate the importance of this step. Document your experiences, positive and negative, that prompted an evolution in your perspective—you know, those “ah-ha!” moments without which you would be a different student, professional, and/or person today. Then, record those experiences that will show the reader your abilities in innovation (critical/creative thinking and problem solving), leadership, and teamwork, as well as those experiences that reinforced your interest in business school. Capture as many details as possible, paying particular attention to what you thought, felt, said, and did in each situation. Your focus should be on adult experiences (from the start of college and later), though stories from your youth could comprise up to 20 percent of this brainstorm.

During your brainstorm, don’t limit yourself by worrying about a cohesive narrative, the quality of your writing, and/or the number/length of your stories. Simply focus on collecting those situations that helped to guide your path to this point and impacted your decision to apply to the Yale SOM MBA program.

Craft an outline. Select the key stories you will use to anchor your narratives. Remember that you’ll use your essays to go deep into experiences that demonstrate the traits you want to emphasize. 

Write. Keep in mind that you must be showing, not telling the reader who you are. In contrast to your resume, which provides a general overview of your experiences, your essay responses should go deep into a story that allows the reader to come to their own conclusions about some of your character traits and abilities. Highlight how you’ve struggled, triumphed, learned, and how these experiences have developed you into the person you are now.  

Review. Revise. Repeat. Read your essay aloud noting where you stumble. Make revisions as necessary. Once it reads smoothly, set it down and walk away for at least 24 hours. Then re-read it. Is it you? Is it personal and authentic? You want the reader to see the real person behind the applicant number. While we caution against “oversharing,” being appropriately vulnerable will create connection. 

Related:
Essay Tips: Harvard Business School

Essay Tips: The Stanford Graduate School of Business

Essay Tips: Haas School of Business at the University of California, Berkeley

Essay Tips: The Wharton School of the University of Pennsylvania

Essay Tips: Columbia Business School

Essay Tips: The University of Chicago Booth School of Business

Essay Tips: NYU Stern School of Business

Essay Tips: The University of Michigan Ross School of Business

Essay Tips: NYU Stern School of Business

The full-time MBA program at NYU Stern has released its 2023-2024 application deadlines and requirements. It’s never too early to plan for your best submission!

Round       Submission Deadline    Decision Notification

Round 1 18 September 2023 01 December 2023

Round 2 18 October 2023 01 January 2024

Round 3 18 January 2024 01 April 2024

Round 4 18 April 2024 Ongoing

Prepare to get creative for NYU Stern’s essays. And allow yourself plenty of time to think through how your previous meaningful personal and professional experiences have inspired your post-MBA goals, influenced how you view change, and helped shape who you are and what you will bring to the Stern community.  

Short Answer: Professional Aspirations

What are your short-term career goals? (150 word maximum, double-spaced, 12-point font)

State a clear post-MBA goal using straight-forward terminology. And make it clear how obtaining the Stern MBA will position you, given your previous work and educational experiences, to achieve this goal.

Essay 1: Change: _________ it
In today’s global business environment, the only constant is change. Using NYU Stern’s brand call to action, we want to know how you view change. Change: _____ it. Fill in the blank with a word of your choice. Why does this word resonate with you? How will you embrace your own personal tagline while at Stern? Examples: Change: Dare it. Change: Dream it. Change: Drive it. Change: Empower it. Change: Manifest it. Change: [Any word of your choice] it. (350 word maximum, double-spaced, 12-point font)

So, how do you perceive change? The word you select to fill in the blank is far less important than how you back up that claim with experiences from your life. As we always say, the best evidence that you’ll do something in the future is having already done it in the past. Show the reader that you’ve lived your tagline and will continue to do so at Stern.  

To get started, brainstorm anecdotes about transitional times in your life. What prompted these periods of change? How did you respond? What key learnings about yourself and others came about as a result of experiencing this change? Then, reading through your stories, look for a common theme that will help lead you to a word for your tagline. When you’ve decided on one, choose the most substantial anecdote that supports your claim and take the reader on a deep dive into that experience. Explore how the experience prompted an evolution in your perspective and reinforced your desire and ability to continue to live your tagline at Stern and beyond. 

Essay 2: Personal Expression (a.k.a. "Pick Six")
Describe yourself to the Admissions Committee and to your future classmates using six images and corresponding captions. Your uploaded PDF should contain all of the following elements:

• A brief introduction or overview of your "Pick Six" (no more than 3 sentences).

• Six images that help illustrate who you are.

• A one-sentence caption for each of the six images that helps explain why they were selected and are significant to you.

Note: Your visuals may include photos, infographics, drawings, or any other images that best describe you. Your document must be uploaded as a single PDF. The essay cannot be sent in physical form or be linked to a website.

The Pick Six is an opportunity to show some personality and demonstrate your unique interests, abilities, passions, and goals in a visual and cohesive way.

Think of your response to this prompt as you would an advertising campaign or curated art exhibition. Individual pieces should be able to stand on their own, but they must also meaningfully connect and contribute to a larger story. Prior to looking through images, consider first what you want to convey overall. Keep in mind the themes of a successful business school application: innovation, leadership, and teamwork. But also explore aspects unique to you and your story. This might include a passion or hobby, personal mantra, life experiences that have brought you to this point, future goals, and/or how you will contribute to the Stern Community.

After you have an idea of the story you want to tell, consider a cohesive theme that can bind your images together. Could you incorporate stills from films you love to help articulate your passion for collaborative leadership? Are you a glassblower and wish to show your creative side through photographs of your original work? Do you have an interest in modern art and hope to communicate your propensity for strategic thinking through some of your favorite pieces?  If you’re an analytical type, don’t let this exercise overwhelm you. You are not restricted to photographs, so you can consider graphs, maps, or word clouds. Try to find a mix that feels true to you, while ensuring that each image gives the admissions committee insight into your personality and what you will offer the Stern community. And don’t let the captions become an afterthought. While it is easy to get attached to an image, remember that the words and images must work together to tell your story.

Essay 3: Additional Information (optional)

Please provide any additional information that you would like to bring to the attention of the Admissions Committee. This may include important aspects of yourself not otherwise apparent in your application, current or past gaps in employment, further explanation of your undergraduate record or self-reported academic transcript(s), plans to retake the GMAT, GRE, Executive Assessment, IELTS or TOEFL, or any other relevant information. (250 word maximum, double-spaced, 12-point font)

This essay is for additional context around a weak spot in your application. Did you get a C in calculus? Or withdraw from your courses your sophomore year to help a family member? Do you feel that your lackluster GMAT score isn’t indicative of your abilities?

If you are going to address a low grade in an analytical course or a low GMAT score, don’t make excuses. Spend the majority of your word count demonstrating your ability to excel in rigorous academic or professional environments by using specific examples. Provide information on similar classes in which you achieved excellent grades or give details about a professional pursuit that resulted in success.

If you are speaking to a more sensitive situation, perhaps a big mistake or legal issue that impacted your GPA, spend approximately 20 percent of your essay addressing the situation. Then use the remaining 80 percent on the actions you took to improve and what happened as a result. Do not make excuses, simply address the situation, placing the emphasis on what you learned. Remember, everyone makes mistakes, taking accountability and moving forward demonstrates maturity.

The Writing Process

Begin with a brainstorm. Do not underestimate the importance of this step. Document your experiences, positive and negative, that prompted an evolution in your perspective—you know, those “ah-ha!” moments without which you would be a different student, professional, and/or person today. Then, record those experiences that will show the reader your abilities in innovation (critical/creative thinking and problem solving), leadership, and teamwork, as well as those experiences that reinforced your interest in business school. Capture as many details as possible, paying particular attention to what you thought, felt, said, and did in each situation. Your focus should be on adult experiences (from the start of college and later), though stories from your youth could comprise up to 20 percent of this brainstorm.

During your brainstorm, don’t limit yourself by worrying about a cohesive narrative, the quality of your writing, and/or the number/length of your stories. Simply focus on collecting those situations that helped to guide your path to this point and impacted your decision to apply to the Stern MBA program.

Craft an outline. Select the key stories you will use to anchor your narratives. Remember that you’ll use your essays to go deep into experiences that demonstrate the traits you want to emphasize. 

Write. Keep in mind that you must be showing, not telling the reader who you are. In contrast to your resume, which provides a general overview of your experiences, your essay responses should go deep into a story that allows the reader to come to their own conclusions about some of your character traits and abilities. Highlight how you’ve struggled, triumphed, learned, and how these experiences have developed you into the person you are now.  

Review. Revise. Repeat. Confirm your word count and read your essay aloud noting where you stumble. Make revisions as necessary. Once it reads smoothly, set it down and walk away for at least 24 hours. Then re-read it. Is it you? Is it personal and authentic? You want the reader to see the real person behind the applicant number. While we caution against “oversharing,” being appropriately vulnerable will create connection. 

Related:

Essay Tips: Harvard Business School

Essay Tips: The Stanford Graduate School of Business

Essay Tips: Haas School of Business at the University of California, Berkeley

Essay Tips: The Wharton School of the University of Pennsylvania

Essay Tips: Columbia Business School

Essay Tips: The University of Chicago Booth School of Business

Essay Tips: The Yale School of Management

Essay Tips: The University of Michigan Ross School of Business

Essay Tips: The Wharton School of the University of Pennsylvania

University of Pennsylvania’s Wharton School has published its 2023-2024 application deadlines for their full-time MBA program. As we always say, It’s never too early to start thinking about your application. 

Round     Application Deadline     Interview Invitation     Decision Notification

Round 1 06 September 2023     24 October 2023       14 December 2023

Round 2 04 January 2024   16 February 2024    26 March 2024             

Round 3 02 April 2024     19 April 2024     13 May 2024 

*Deferred 24 April 2024         28 May 2024     27 June 2024 

*Deferred applicants apply during their final year of study at an undergraduate or graduate institution. They are expected to pursue quality work experiences for two to four years and then enter into the Wharton MBA program.  

Wharton receives a large number of applicants each year, most of whom have excellent undergraduate transcripts, post-baccalaureate work experience, and standardized test scores. Because of this, key points of differentiation for the Admissions Committee are applicants’ essay responses and their performance in the team-based interview. 

Essay 1: How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short and long-term goals, and resources available at Wharton. (500 words)

This prompt asks you to explain how a Wharton MBA will bridge your past accomplishments and your future goals. To do this, you will want to anchor this essay in the past. Because what you’ve already done, learned, and achieved is far more important than what you haven’t—what you say you want to do in the future. In order to fully satisfy the objective of this prompt, go into your backstory and detail the key moments that influenced you and the formation of your goals. Then transition into what you have yet to learn, and why a Wharton MBA is your next step. Prove to them that their program is the perfect intersection between where you’ve been and where you want to go. Which courses, professors, experiential learning opportunities, etc. are most interesting to you? Choose three or four that differentiate Wharton from other business schools you’re considering and explain why you’re so eager to engage and participate. This essay is about connecting the dots; once the reader has taken the trip to your past, your proposed path forward will make much more sense.

Essay 2: Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

Show Wharton’s admissions officers how you will be a valued member of their community by anchoring your response in experiences from your past that will inform and invigorate your plan. Are you a passionate environmentalist who has spent your career in corporate social responsibility and hopes to spearhead a new sustainability case competition for full-time MBA students? Were you part of a years-long organizational behavior research study in undergrad and hope to find a research mentor in that department at Wharton? Did you start a pro-bono consulting group at your current employer, and you’d like to partner with a local organization to offer similar services alongside a group of your Wharton colleagues? In linking your passions and expertise to your proposed contributions, you will demonstrate to the admissions directors that you are the kind of collaborative, community-minded, and determined student they are looking for. 

Optional Essay: Please use this space to share any additional information about yourself that cannot be found elsewhere in your application and that you would like to share with the Admissions Committee. This space can also be used to address any extenuating circumstances (e.g., unexplained gaps in work experience, choice of recommenders, inconsistent or questionable academic performance, areas of weakness, etc.) that you would like the Admissions Committee to consider. (500 words)

This essay is for additional context around a weak spot in your application. Did you get a C in calculus? Or withdraw from your courses your sophomore year to help a family member? Do you feel that your lackluster GMAT score isn’t indicative of your abilities?

If you are going to address a low grade in an analytical course or a low GMAT score, don’t make excuses. Spend the majority of your word count demonstrating your ability to excel in rigorous academic or professional environments by using specific examples. Provide information on similar classes in which you achieved excellent grades or give details about a professional pursuit that resulted in success.

If you are speaking to a more sensitive situation, perhaps a big mistake or legal issue that impacted your GPA, spend approximately 20 percent of your essay addressing the situation. Then use the remaining 80 percent on the actions you took to improve and what happened as a result. Do not make excuses, simply address the situation, placing the emphasis on what you learned. Remember, everyone makes mistakes, taking accountability and moving forward demonstrates maturity.

The Writing Process

Begin with a brainstorm. Do not underestimate the importance of this step. Document your experiences, positive and negative, that prompted an evolution in your perspective—you know, those “ah-ha!” moments without which you would be a different student, professional, and/or person today. Then, record those experiences that will show the reader your abilities in innovation (critical/creative thinking and problem solving), leadership, and teamwork, as well as those experiences that reinforced your interest in business school. Capture as many details as possible, paying particular attention to what you thought, felt, said, and did in each situation. Your focus should be on adult experiences (from the start of college and later), though stories from your youth could comprise up to 20 percent of this brainstorm.

During your brainstorm, don’t limit yourself by worrying about a cohesive narrative, the quality of your writing, and/or the number/length of your stories. Simply focus on collecting those situations that helped to guide your path to this point and impacted your decision to apply to the Wharton MBA program.

Craft an outline. Select the key stories you will use to anchor your narratives. Remember that you’ll use your essays to go deep into experiences that demonstrate the traits you want to emphasize. 

Write. Keep in mind that you must be showing, not telling the reader who you are. In contrast to your resume, which provides a general overview of your experiences, your essay responses should go deep into a story that allows the reader to come to their own conclusions about some of your character traits and abilities. Highlight how you’ve struggled, triumphed, learned, and how these experiences have developed you into the person you are now.  

Review. Revise. Repeat. Confirm your word count and read your essay aloud noting where you stumble. Make revisions as necessary. Once it reads smoothly, set it down and walk away for at least 24 hours. Then re-read it. Is it you? Is it personal and authentic? You want the reader to see the real person behind the applicant number. While we caution against “oversharing,” being appropriately vulnerable will create connection. 

Related:

Essay Tips: The Harvard Business School

Essay Tips: The Stanford Graduate School of Business

Essay Tips: Haas School of Business at the University of California, Berkeley

Essay Tips: Columbia Business School

Essay Tips: The University of Chicago Booth School of Business

Essay Tips: NYU Stern School of Business

Essay Tips: The Yale School of Management

Essay Tips: The University of Michigan Ross School of Business

Essay Tips: Haas School of Business at the University of California, Berkeley

Berkeley Haas has published application deadlines for their full-time MBA, and it’s never too early to start thinking about your essay responses. 

Round Application Deadline Decision Notification

Round 1 14 September 2023 07 December 2023

Round 2 04 January 2024    21 March 2024

Round 3 28 March 2024         02 May 2024

The Admissions Committee at Berkeley Haas wants a holistic understanding of applicants, including “all aspects of a candidate’s character, qualifications, and experiences.” And they care deeply about putting together a diverse class.

All MBA programs look for applicants to demonstrate their abilities in innovation (critical, creative thinking and problem solving), leadership, and teamwork, but Berkeley Haas specifically defines four leadership principles you should pay particular attention to while brainstorming and writing. These include “Challenge the Status Quo,” “Confidence without Attitude,” “Students Always”, and “Beyond Yourself.” 

Required Essay 1: What makes you feel alive when you are doing it, and why? (300 words maximum)

The Haas Admissions Committee asks this question to get a sense of who you are and what makes you tick. They want to better understand your passion(s) and what qualities and interest(s) you will bring to the program. 

To get started, consider what “feeling most alive” means to you. Is it working towards something meaningful? Overcoming an obstacle? Entering a flow state? What experiences in your past have made time disappear? Then consider your interests, hobbies, work, and volunteer experiences. Keep in mind that the activity itself matters less than the joy and personal growth that has resulted from your experiences. So choose something you feel authentically passionate about rather than what you believe the Admissions Committee wants to see.

Once you feel confident with what you want to write about, take a deep dive into one specific instance in the activity. Then explain the role of the activity in your life. What has it taught you about yourself, about others, about the world? How does your participation in the activity continue to inspire your growth? 

Take a look at our writing process below to help you craft a strong narrative. 

Required Essay 2: How will an MBA help you achieve your short-term and long-term career goals? (300 words max)

Although this question asks about your future goals and how a Haas MBA will help you achieve them, you will want to anchor this essay in the past. Because what you’ve already done, learned, and achieved is far more important than what you haven’t—what you say you want to do in the future. In order to fully satisfy the objective of this prompt, go into your backstory and detail the key moments that influenced you and the formation of your goals. Your resume will provide an overview of your professional path to date, but this is your chance to provide a deep dive into your most pivotal experiences. Once the reader has taken this trip to your past, your proposed path forward and why Haas will be the perfect fit, will make much more sense.

Required (Video) Essay 3: The Berkeley MBA program develops leaders who embody our four Defining Leadership Principles. Briefly introduce yourself to the admissions committee, explain which leadership principle resonates most with you, and tell us how you have exemplified the principle in your personal or professional life. (Not to exceed 2 minutes.) 

To start, familiarize yourself with the Haas Four Defining Leadership Principles. Which one resonates most with you? Why? Which of your personal and/or professional experiences will most compellingly show how you live one of these values in your daily life? 

Create an outline of ideas and practice delivering your content aloud. You’ll want to include a brief introduction (20-30 seconds), an explanation of why your chosen principle resonates with you (40-50 seconds), a deep dive into a specific experience that shows how you live that principle (40-50 seconds), and a brief conclusion (10 seconds). 

Consider also how you can best incorporate your personality into your submission. If you have a location or background that will help you tell your story, go for it. And take advantage of the fact that you can record the video as many times as you want.

Tips for filming your video include:

• Set the lights. Place a light in front of you so that your face is clearly visible on the screen (backlighting will result in shadows). 

• Dress professionally. Put your best foot forward by dressing professionally, similar to how you would dress for an in-person interview. 

• Prepare, but don’t script yourself. You’ll want the admissions committee to see the real you. Think strategically about the points you want to highlight in each video, but don’t memorize a script. 

• Note your pace. When nerves hit, people tend to speak too quickly. Practice delivering your response out loud, and ensure you can get through all of your points at a steady pace within two minutes. 

Required (Short Answer) Essay 3: Can you please describe any experience or exposure you have in the area of diversity, equity, inclusion, justice, and belonging whether through community organizations, personal, or in the workplace? (150 words max)

This question prompts you to explore how you have and will continue to thrive in diverse environments. What have been your most meaningful experiences connecting with those unlike yourself? What have you learned? With such a limited word count, you should choose one anecdote and explore how it impacted your perspective as well as reinforced your desire to promote a sense of community at Berkeley Haas.  

The Writing Process

Begin with a brainstorm. Do not underestimate the importance of this step. Document your experiences, positive and negative, that prompted an evolution in your perspective—you know, those “ah-ha!” moments without which you would be a different student, professional, and/or person today. Then, record those experiences that will show the reader your abilities in innovation (critical/creative thinking and problem solving), leadership, and teamwork, as well as those experiences that reinforced your interest in business school. Keep in mind also the Haas Defining Leadership Principles. Capture as many details as possible, paying particular attention to what you thought, felt, said, and did in each situation. Your focus should be on adult experiences (from the start of college and later), though stories from your youth could comprise up to 20 percent of this brainstorm.

During your brainstorm, don’t limit yourself by worrying about a cohesive narrative, the quality of your writing, and/or the number/length of your stories. Simply focus on collecting those situations that helped to guide your path to this point and impacted your decision to apply to the Berkeley Haas MBA program.

Craft an outline. Select the key stories you will use to anchor your narratives. Remember that you’ll use your essays to go deep into experiences that demonstrate the traits you want to emphasize. 

Write. Keep in mind that you must be showing, not telling the reader who you are. In contrast to your resume, which provides a general overview of your experiences, your essay responses should go deep into a story that allows the reader to come to their own conclusions about some of your character traits and abilities. Highlight how you’ve struggled, triumphed, learned, and how these experiences have developed you into the person you are now.  

Review. Revise. Repeat. Confirm your word count and read your essay aloud noting where you stumble. Make revisions as necessary. Once it reads smoothly, set it down and walk away for at least 24 hours. Then re-read it. Is it you? Is it personal and authentic? You want the reader to see the real person behind the applicant number. While we caution against “oversharing,” being appropriately vulnerable will create connection. 

Related:

Essay Tips: Harvard Business School

Essay Tips: The Stanford Graduate School of Business

Essay Tips: The Wharton School of the University of Pennsylvania

Essay Tips: Columbia Business School

Essay Tips: The University of Chicago Booth School of Business

Essay Tips: NYU Stern School of Business

Essay Tips: The Yale School of Management

Essay Tips: The University of Michigan Ross School of Business

Essay Tips: The Stanford Graduate School of Business

Stanford GSB has published deadlines for their MBA application submissions and it is never too early to think about your approach. 

Round Application Deadline Decision Notification

Round 1 12 September 2023 07 December 2023

Round 2 04 January 2024 28 March 2024

Round 3 09 April 2024 23 May 2024

*Materials must be submitted by 4:00 pm Pacific Time on the designated date.

Stanford’s Admissions Committee is looking for you to demonstrate intellectual curiosity and vitality (show them how you might contribute in a classroom), leadership skills (show them how you approach guiding others towards a common goal), and how you see the world (show them your values, beliefs, ambitions, and identity in action). They want to see a polished, but genuine, version of you (not what you think an ideal MBA candidate looks like).

Essay A: What matters most to you, and why?

For this essay, we would like you to reflect deeply and write from the heart. Once you’ve identified what matters most to you, help us understand why. You might consider, for example, what makes this so important to you? What people, insights, or experiences have shaped your perspectives?

In this essay, you will need to get deeply personal. If you’ve written this response correctly, it will make you a bit uncomfortable because it will touch on some of your toughest decisions, scariest learning moments, and/or most tender relationships. Stanford’s Admissions Committee asks the question to gain an understanding of how you view the world and how you make decisions and execute against the goals and priorities that you set. What you name as mattering most matters less than your ability to effectively show how you have lived in its pursuit.  

If you’re unsure of what matters most, you’re not alone. Start by brainstorming and writing down stories from your past. A lot of them. (And, bonus! This will serve as an excellent starting point for essay responses for other school applications and/or interview responses). In particular, think about your most meaningful experiences that changed or impacted your worldview. This may involve key decisions, moments of pride or shame, times when you’ve excelled or struggled, and notably strong or difficult relationships. Keep in mind that tough decisions, particularly when you feel torn between the options, are useful for pinpointing what matters most to you. Similarly, painful failures and mistakes can also bring to light what you care about. Consider why the situation was painful and what you learned from it.

While you’ll want the majority of your essay to reflect your adult life, the origins of what matters most to you may have occurred at a younger age, so keep your brainstorming broad. After writing these pivotal moments down, see what themes emerge. Did you turn down an undergraduate admissions offer to Harvard and later an appealing job to stay close to family? Did you move across the country (where you knew no one) to attend the best engineering school you were admitted to, and while there, worked around the clock? Did you quit a lucrative finance career to join a political campaign? 

If you read the question and immediately know your answer, what matters most to you, take a look at our writing process below to craft a strong narrative. 

Essay B: Why Stanford?

Describe your aspirations and how your Stanford GSB experience will help you realize them. If you are applying to both the MBA and MSx programs, use Essay B to address your interest in both programs.

In Essay A, you’ve given Stanford insight into who you are. In Essay B, you’ll explain to the Admissions Committee the specific components of the Stanford GSB MBA that you need to execute on your future goals. What courses, professors, experiential learning opportunities, and/or case competitions are you particularly intrigued by and why? What previous experiences reinforced your interest in these offerings? How will these opportunities help you achieve your post-MBA goals? We know the overwhelming popularity of courses like Stanford’s “touchy-feely,” but your response should feel personalized to your career path. Make the case that the Stanford MBA (not just an MBA) is the perfect bridge between your past and your future.

The Writing Process

Begin with a brainstorm. Do not underestimate the importance of this step. Document your experiences, positive and negative, that prompted an evolution in your perspective—you know, those “ah-ha!” moments without which you would be a different student, professional, and/or person today. Then, record those experiences that will show the reader your abilities in innovation (critical/creative thinking and problem solving), leadership, and teamwork, as well as those experiences that reinforced your interest in business school. Capture as many details as possible, paying particular attention to what you thought, felt, said, and did in each situation. Your focus should be on adult experiences (from the start of college and later), though stories from your youth could comprise up to 20 percent of this brainstorm.

During your brainstorm, don’t limit yourself by worrying about a cohesive narrative, the quality of your writing, and/or the number/length of your stories. Simply focus on collecting those situations that helped to guide your path to this point and impacted your decision to apply to the Stanford GSB MBA program.

Craft an outline. Select the key stories you will use to anchor your narratives. Remember that you’ll use your essays to go deep into experiences that demonstrate the traits you want to emphasize. Think about your application as a whole and use your responses to strategically cover any qualities that may not be adequately addressed in other aspects of your application. 

Write. Keep in mind that you must be showing, not telling the reader who you are. Invite the reader into your life by highlighting sensory details, such as smells and sounds, and don’t hesitate to engage your readers emotionally. Sprinkle in humor (if you feel comfortable doing so) or hit a poignant note. In contrast to your resume which provides a general overview of your experiences, your essay responses should go deep into a story that allows the reader to come to their own conclusions about some of your character traits and abilities. Highlight how you’ve struggled, triumphed, learned, and how these experiences have developed you into the person you are now.  

Review. Revise. Repeat. Confirm your word count and read your essay aloud noting where you stumble. Make revisions as necessary. Once it reads smoothly, set it down and walk away for at least 24 hours. Then re-read it. Is it you? Is it personal and authentic? You want the reader to see the real person behind the applicant number. While we caution against “oversharing,” being appropriately vulnerable will create connection. 

Related:

Essay Tips: Harvard Business School

Essay Tips: Haas School of Business at the University of California, Berkeley

Essay Tips: The Wharton School of the University of Pennsylvania

Essay Tips: Columbia Business School

Essay Tips: The University of Chicago Booth School of Business

Essay Tips: NYU Stern School of Business

Essay Tips: The Yale School of Management

Essay Tips: The University of Michigan Ross School of Business

Essay Tips: Harvard Business School

The Harvard Business School just posted the submission deadlines for applicants to the MBA Class of 2026, and confirmed the required essay.

Round Application Deadline Decision Notification

Round 1 September 6 2023* December 6 2023

Round 2 January 3 2024* March 27 2024

*Submitted by 12PM ET

The essay prompt, which remains unchanged from last year, asks: “As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?” It’s never too early to start planning your narrative response.

At HBS, as with other elite programs, the essay is a critical component of your application. Not only does it allow you to differentiate yourself among a large pool of highly-qualified applicants, but it provides an opportunity to show the character traits that Harvard values. HBS puts a strong emphasis on character and service, with a longstanding mission “to educate leaders who make a difference in the world.” The program also expressly calls out community values including, “trust and mutual respect, free expression and inquiry, and a commitment to truth, excellence, and lifelong learning.” Dean Srikant Datar describes one of his aspirations for the school as “...stretching HBS and its learners beyond notions of merely personal success toward becoming, collectively and individually, driving forces in redefining the role of business in society around the world—addressing inequality, exclusion, climate change, and other intractable problems.”

Begin with a brainstorm. Do not underestimate the importance of this step. Document your experiences, positive and negative, that prompted an evolution in your perspective—you know, those “ah-ha!” moments without which you would be a different student, professional, and/or person today. Then, record those experiences that will show the reader your abilities in innovation (critical/creative thinking and problem solving), leadership, and teamwork, as well as those experiences that reinforced your interest in an MBA program. Capture as many details as possible, paying particular attention to what you thought, felt, said, and did in each situation. Your focus should be on adult experiences (from the start of college and later), though stories from your youth could comprise up to 20 percent of this brainstorm.

During your time spent brainstorming, don’t limit yourself by worrying about a cohesive narrative, the quality of your writing, or the number/length of your stories. Simply focus on collecting those situations that helped to guide your path to this point and impacted your decision to apply to the Harvard MBA program.

Once you have these thoughts on paper, look again at all of your experiences. Start to think about the story you want to tell, and also how you can use your experiences to best position yourself with the admissions committee.

The Outline. As you start to consider how you will anchor and organize your essay, you’ll want to think about your application as a whole—MBA Admissions committees are looking for you to demonstrate MBA-readiness with high potential in the areas of innovation, leadership, and teamwork—so you can use your essay strategically to show those qualities that may not be covered in your other materials. For example, if you have a perfect score on the analytical section of your GMAT and fantastic work experience in an analytical career on your resume, you may wish to use your essay to take the reader on a deep dive into your most meaningful leadership and/or community engagement experience.

Create a draft. Now it is time to start writing. Keep in mind that your essay is memoir, not autobiography. A memoir requires more than a recounting of events from your life. Rather, you must show the reader that you’ve experienced transcendence. Marion Roach Smith calls it the “golden rule” of memoir. She writes, “Memoir is not about what you did. Memoir is about what you did with it.” The experience is not the focus or the reason for the writing, just the vessel for sharing a more universal learning with your audience.

As you write, keep the lessons that you garnered from your experiences as the primary focus. Highlight how you’ve struggled and triumphed and how these experiences have developed you into the person you are now.

And don’t neglect to make it clear why a Harvard MBA is your next step. The question is asking about you (rather than “Why Harvard?”), but you’ll want to write it so that the reader finishes with a clear understanding of why a Harvard MBA is your next logical step.

Review. Revise. Repeat. While there is no limitation on length, we recommend that you target about 1300 to 1500 words. Read your essay aloud noting where you stumble. Make revisions as necessary. Once it reads smoothly, set it down and walk away for at least 24 hours. Then re-read it. Is it you? Is it personal and authentic? You want the reader to see the real person behind the applicant number. While we caution against “oversharing,” being appropriately vulnerable will create connection.

Related:

Essay Tips: The Stanford Graduate School of Business

Essay Tips: Haas School of Business at the University of California, Berkeley

Essay Tips: The Wharton School of the University of Pennsylvania

Essay Tips: Columbia Business School

Essay Tips: The University of Chicago Booth School of Business

Essay Tips: NYU Stern School of Business

Essay Tips: The Yale School of Management

Essay Tips: The University of Michigan Ross School of Business

The MBA Application: A Results-Driven Resume

A key piece of the MBA application is a resume. It should showcase the breadth of your experiences and accomplishments. But remember, it should not merely communicate what you did in each role and extracurricular endeavor; each entry should explore WHY what you did and accomplished was so important to you and/or your team and/or the organization as a whole. What results did you achieve?  What impact did you have?  What did you learn?

MBA resumes should include the following components and should be no longer than one page:

1. Education. List all degrees and include a bulleted list in the Education section of internships and extracurricular involvements you participated in while in college. 

2. Work Experience. Using results-oriented bullets, show your progression in responsibility throughout your career. Elaborate on the impact you’ve had and/or lessons you’ve learned. Note also any awards and/or honors and/or significant recognition that you have received.

3. Additional Information. This section can include significant extracurricular and charitable involvements you’ve participated in, languages you speak, as well as noteworthy skills, certifications, and memberships.

Keep the following tips in mind as you craft your resume: 

Focus on results. We can’t emphasize this enough. Make use of active verbs to showcase your contributions. And, where possible, provide hard numbers that exhibit the results you’ve achieved and the impact you’ve made. 

Keep it relevant. Your resume should only include experiences from the start of college onward, and should showcase your abilities in innovation, leadership, and teamwork. 

Review the Guidance. Some MBA programs instruct you to “submit a resume,” while others such as MIT Sloan or UPenn Wharton, provide specifications for your submission. Review the school’s admissions page to confirm any instruction on page limits, font, and format. 

If the school does not provide formatting guidance, you should keep it simple. Opt for left-justified text in an easy-to-read font—we prefer Garamond—sized between 10 and 12. Additionally, while it may be customary in some cultures to add a headshot to the resume, this is not recommended for U.S.-based MBA programs. 

Use proper grammar. Even the best writers can get worked up about creating resume text. Don’t overthink it. Use proper punctuation and the appropriate tense (present for current activities, past for past activities). Read each line aloud and make sure that it flows smoothly. Do not lean on corporate jargon, rather you will want to ensure that you explain what you did and your results in a way that a fellow MBA classmate in a different field would understand.