Essay Tips: The University of Michigan Ross School of Business

Michigan Ross has published deadlines for their MBA application. With a mid-September deadline, it’s time to start planning your submission.

Round Application Deadline Decision Notification

Round 1 14 September 2023 08 December 2023

Round 2 11 January 2024    15 March 2024

Round 3 04 April 2024         03 May 2024

Michigan Ross is looking to build a diverse community of collaborative learners. In reading your essay responses, the admissions committee wants to get to know you as a whole person. They want to learn more about your motivations, meaningful experiences, and abilities, as well as how you hope to contribute to the Ross community both inside and outside of the classroom. While your career goals and resume are important, the admissions committee specifically notes that they hope applicants use their essays to complement, rather than reiterate, other application materials

Part 1: Short-answer questions

Select one prompt from each group of the two groups below. Respond to each selected prompt in 100 words or less (<100 words each; 200 words total). 

Group 1 

  • I want people to know that I: 

  • I made a difference when I: 

  • I was aware that I was different when:

Group 2 

  • I was out of my comfort zone when: 

  • I was humbled when: 

  • I was challenged when: 

We encourage you to start this answer with a brainstorm, not by selecting the prompts you will respond to.  Write down stories from your past. A lot of them. (And, bonus! This will serve as an excellent starting point for essay responses for other school applications and/or when preparing for various interview questions.) In particular, think about your most meaningful experiences that changed or impacted your worldview. This may involve key decisions, beautiful and/or catastrophic moments, feelings of pride or shame, times of success or struggle, unexpected discovery, and notable relationships. 

Now that you’ve refreshed your memory and reviewed some of your most pivotal moments, consider each of the prompts. These responses are your chance to show some personality and demonstrate your personal traits and values to the admissions committee. Despite having a limited word count, you’ll want to anchor each response in an anecdote from your past to show the reader your periods of growth and discovery. What did the experience teach you about yourself and others? 

When pondering how to respond to the Group One prompts, keep in mind that Michigan Ross is looking to build a close-knit and cohesive class (and alumni base). Use these questions as an opportunity to show the admissions committee your strength of character, abilities in collaborative leadership and teamwork, as well as your past experiences thriving alongside people unlike yourself.  

For the Group Two prompts, it is important to note that the Ross MBA incorporates a lot of “action-based learning,” which may take you out of your comfort zone. When discussing a particularly challenging or humbling time, remember to spend about 20 percent of the response on the challenge, but the majority (80 percent) on the actions you took, and what you learned and how you grew as a result. 

Part 2: Career Goal

What is your short-term career goal and why is this the right goal for you? (150 words)

State a specific post-MBA goal, and make it clear that, given various post-baccalaureate full-time work experiences you’ve had, as well as plans to obtain a general management education, that you will be qualified and able to achieve this goal.   

Optional Statement: Is there something in your resume or application that could use some explanation? You might want to discuss the completion of supplemental coursework, employment gaps, academic issues, etc.  Feel free to use bullet points where appropriate.

This essay is for additional context around a weak spot in your application. Did you get a C in calculus? Or withdraw from your courses your sophomore year to help a family member? Do you feel that your lackluster GMAT score isn’t indicative of your abilities?

If you are going to address a low grade in an analytical course or a low GMAT score, don’t make excuses. Spend the majority of your word count demonstrating your ability to excel in rigorous academic or professional environments by using specific examples. Provide information on similar classes in which you achieved excellent grades or give details about a professional pursuit that resulted in success.

If you are speaking to a more sensitive situation, perhaps a big mistake or legal issue that impacted your GPA, spend approximately 20 percent of your essay addressing the situation. Then use the remaining 80 percent on the actions you took to improve and what happened as a result. Again, do not make excuses. Simply address the situation, placing the emphasis on what you learned. Everyone makes mistakes. Taking accountability and moving forward demonstrates maturity.

The Writing Process

Begin with a brainstorm. Do not underestimate the importance of this step. Document your experiences, positive and negative, that prompted an evolution in your perspective—you know, those “ah-ha!” moments without which you would be a different student, professional, and/or person today. Then, record those experiences that will show the reader your abilities in innovation (critical/creative thinking and problem solving), leadership, and teamwork, as well as those experiences that reinforced your interest in business school. Capture as many details as possible, paying particular attention to what you thought, felt, said, and did in each situation. Your focus should be on adult experiences (from the start of college and later), though stories from your youth could comprise up to 20 percent of this brainstorm.

During your brainstorm, don’t limit yourself by worrying about a cohesive narrative, the quality of your writing, and/or the number/length of your stories. Simply focus on collecting those situations that helped to guide your path to this point and impacted your decision to apply to the Michigan Ross MBA program.

Craft an outline. Select the key stories you will use to anchor your narratives. Remember that you’ll use your essays to go deep into experiences that demonstrate the traits you want to emphasize. 

Write. Keep in mind that you must be showing, not telling the reader who you are. In contrast to your resume, which provides a general overview of your experiences, your essay responses should go deep into a story that allows the reader to come to their own conclusions about some of your character traits and abilities. Highlight how you’ve struggled, triumphed, learned, and how these experiences have developed you into the person you are now.  

Review. Revise. Repeat. Read your essay aloud noting where you stumble. Make revisions as necessary. Once it reads smoothly, set it down and walk away for at least 24 hours. Then re-read it. Is it you? Is it personal and authentic? You want the reader to see the real person behind the applicant number. While we caution against “oversharing,” being appropriately vulnerable will create connection. 

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