Build a Strong Foundation for Your MBA Application (and Beyond) with a Brainstorm Document

Before you begin work on your business school application, we recommend that you create a brainstorm document where you will explore your formative experiences—what you thought, felt, said, and did. This brainstorm will be your touchstone for everything about this application process. It will help you discover what meaningful experiences and qualities you want to highlight in your essays and discuss during your interviews. 

Putting meaningful experiences into different "buckets" helps a lot. You might have some crossover with experiences technically fitting into two buckets or more—don't worry about that; put them in one bucket, for now, to keep things grouped. Maybe write: "This is also a leadership experience" or "Innovation/Critical Thinking" in your notes.

An important note: Eighty percent of these experiences should be from adulthood (college and beyond). Twenty percent can be from before then if they established foundational skills or led to evolutions in perspective. For example, if a family member’s illness inspired you to quit investment banking to pursue a healthcare start-up. 

Bucket 1: A-ha Moments. What meaningful experiences changed your mind about or expanded your perspective on something? Some could be spectacular successes, others, catastrophic failures. Have you learned from a mistake? What skills of yours did you discover in a challenging time? What did you think about these things at the time? How did you feel? (Prepare yourself, we're going to ask those last two repeatedly.) 

Bucket 2: Leadership. In what meaningful experiences did you show your leadership abilities? Did leadership come naturally to you, or did you work to get to this place? (Both things are great!) How did you support your team? Did you encourage collaboration or independence? Did you feel supported by your team? Did you experience any pushback, and how did you handle that if you did? What did you think about these things at the time? How did you feel? 

Bucket 3: Teamwork and Collaboration. During what meaningful experiences did you work with a team or collaborate with others? Were you working with people unlike yourself? Was there a struggle for balance in the beginning? Any confusion? What did you appreciate about your team members? How did they influence and impact you and your actions? Did one or two team members step up in a way you admired? What did you think about these things at the time? How did you feel? 

Bucket 4: Innovation. In what meaningful experiences did you utilize critical thinking and problem-solving skills? How did you determine the best course of action? Did you approach something one way at first and then correct yourself? What did you think about these things at the time? How did you feel? 

Bucket 5: Experiences that Reinforced Your Commitment to an MBA. What meaningful experiences reinforced your commitment to pursuing an MBA and your post-MBA goals? Was it meeting a professional you admired? Was it accomplishing something at work or in a volunteer setting? What did you think of these things at the time? How did you feel?

Bucket 7: Miscellaneous. What experiences have you had that you can't quite categorize? What else should we know about you? What do you think we don't necessarily have to know? Don’t be afraid to expose some vulnerability and use everything you’ve got. You should even include things about yourself and what you care about that you don't imagine will be a factor in an essay (e.g., your quest to make the perfect chocolate cake, your passion for wordle). You might be able to weave aspects of your personality or some fun facts into your essays and interviews to add some color—or something even better.

Anatomy of a Successful MBA Application: Show Compatibility in Close Knit and Collaborative Communities

In this three-part blog series, we’re taking a deep dive into what admissions committees are looking for in your MBA application. Each post will highlight one question your application must answer effectively for admissions success. 

After you’ve demonstrated your academic readiness and high quality and quantity of professional experience, one question will remain in the minds of admissions committees: Will this applicant be compatible in our program’s collaborative and close-knit community?  

To answer this question the admissions committee will pay particular attention to:  

• Essay responses. Do not use your essay and/or short answer responses as additional resume space. Instead go deep into a story that allows the reader to come to their own conclusions about some of your character traits and abilities. Highlight how you’ve struggled, triumphed, learned, and how these experiences have developed you into the person you are now. Keep in mind that listing off your qualities is meaningless if you're not backing them up with real-life examples.

Review our blog on using lessons from memoir to write your personal statement.

• Interview responses. Use nearly every response to tell a story, rather than making general claims about your abilities. Anyone can speak in generalities. How boring! But no one has your set of unique experiences. Through anecdote, your values and character will come alive.   

Review our blog series on the MBA interview. 

• Recommendations. While these responses are not within your control, they are within your influence. Provide each of your recommenders with a portfolio of information that includes illustrative anecdotes that will show your ability to thrive in a collaborative environment and grow from constructive criticism.  

Review our blog on obtaining high-quality recommendations.

Related:

Anatomy of a Successful MBA Application: Demonstrate Academic Readiness

Anatomy of a Successful MBA Application: Show Meaningful Professional Experience

Anatomy of a Successful MBA Application: Show Meaningful Professional Experience

In this three-part blog series, we’re taking a deep dive into what admissions committees are looking for in your MBA application. Each post will highlight one question your application must answer effectively for admissions success. 

After you’ve demonstrated academic readiness, the MBA admissions committee will assess the quality and quantity of your full-time, post-baccalaureate work experience. They want to know: Does this applicant have the professional experience they need to accomplish their short-term post-MBA goals? 

To get their answer, the admissions committee will pay closest attention to your:

• Resume and Essays. Think of your resume as a general overview of your life from the start of college until today, that articulates clearly the results you’ve achieved and impact you’ve had in each role or involvement. In contrast, your essay responses should be deep dives that will show the reader, through anecdote, your abilities in the areas of innovation and/or leadership and/or teamwork. On average, business school matriculants have about four years of work experience. If you’ve spent less than four years working, provide an explanation as to why you want to get your MBA now. 

Review our blog on crafting a results-driven resume. 

Review our blog on key mistakes to avoid when writing your MBA application essays.

• Your stated career goals. Provide the admissions committee with specific short-term, post MBA goals that make sense given what you’ve done in the past. This will convince them that you will hit the ground running securing an internship and job as soon as you enter the program.

  A common mistake we see in MBA admissions is applicants who, unknowingly, position themselves as an employment risk. This can happen when you articulate a goal set that is too vague or unrelated to any of your past experiences. Once you are admitted, you will have the opportunity to reevaluate your goals. You’re allowed to change your mind! But your first goal, of course, is getting into business school. 

Related:

Anatomy of a Successful MBA Application: Demonstrate Academic Readiness

Anatomy of a Successful MBA Application: Demonstrate Academic Readiness

In this three-part blog series, we’re taking a deep dive into what admissions committees are looking for in your MBA application. Each post will highlight one question your application must answer effectively for admissions success. 

The first question that an MBA admissions committee will ask when they look at your application is simple: Will this applicant be able to compete in the academic rigor of our program?

Elite MBA programs are academically challenging. You must be able to thrive amidst the inevitable analytical and quantitative challenges. Since the best predictor of future success is how you’ve handled rigorous academics in the past, to answer this question, the admissions committee will pay closest attention to your: 

• Undergraduate (and graduate if you have them) Transcripts. They will consider not only your GPA, but also the quality of your course load. Does your GPA fall into the average range for the schools where you are applying (typically between a 3.3 and a 3.7)? Did you take on challenging courses and do well? Did you succeed in classes that required analytical or quantitative work? 

  If your answer to any of these questions is “no” or even “...maybe,” consider taking an analytical course or two, prior to applying to business school. Succeeding in these additional classes will provide the dual benefit of shoring up your confidence and case for admission, as well as giving you a chance to confirm that you’ll enjoy the MBA curriculum. 

• Standardized Test Scores. Submitting a strong GRE/GMAT/Executive Assessment score will reassure the admissions committee that you have the critical thinking, verbal reasoning, and quantitative skills necessary to succeed in the program. A strong quantitative score is particularly beneficial if your undergraduate major or professional experience did not require much in the way of analytics.

  The good news for business school applicants is that admissions committees will only use your highest submitted score. So, re-take it. You’ll likely do better the next time around.  Not only will a higher score benefit you from an admissions perspective, you will be more likely to get one of those sought after merit-based scholarships. 

MBAs come from a variety of academic and professional backgrounds. That’s the fun of business school! Just be sure you can convince them that you’ll thrive in their classroom.

Top Five Mistakes to Avoid When Writing Your MBA Application Essays

Writing your MBA application essays is a massive undertaking. You must show the admissions committee who you are and what you value, while simultaneously building a case for why you will succeed in business school and beyond. It’s a lot. But we can help.

Below are the top five most common mistakes we see applicants make as they approach their essays. Try your best to avoid them.

1. Trying to include everything: You cannot fit every relevant experience you've ever had into your essays—and hey, that's why you submit a resume. Stick to one or two key experiences will show your abilities in leadership and critical thinking, prompted growth, and reinforced your interest in obtaining an MBA. The essays are about showing depth.

2. Telling instead of showing: The admissions committee is looking for more than a list of your strengths and traits. Not only is that boring, it is unreliable. A good rule of writing is: “Show, don't tell." Listing off your qualities is meaningless if you're not backing them up with real-life examples. Instead of telling the reader, “I am good at solving complex problems,” provide an anecdote that will show them your critical and/or creative thinking in action.

Similarly, don’t tell the school what you will do in the future without showing them why you are capable of achieving such things. We've said it before: Sharing goals works when what comes before it exemplifies your strengths and abilities. More than what you want to do, what you have done tells us who you are.

3. Staying linear: Imagine your intro paragraph as the opening sequence of a movie—the most thrilling ones start mid-scene. You want to see an action star in action, not waking up to a buzzing alarm clock. Don't save the excitement for many scenes later. Show yourself there, then explain how you got there.

4. Being uptight: A personal essay is more like journalism than an academic paper. You're telling a story, and this one is about you. You want to sound intelligent and respectful but being a bit colloquial makes you appear confident and relaxed. As if to say, "This is who I am. This is who I plan to become." Boom.

5. Overusing passive voice: Keep most of your sentences active. Passive voice can minimize your contributions and slow down your essay's momentum. Active sentences move the statement forward.

There is flexibility, of course. Some passive sentences aren't slow-going or unnatural, and there are also times when you'll use passive voice for effect, accuracy, clarity, or flow. Just be mindful of how often you're doing it.

Finally, beware of having too many readers review your writing. If you're an Apply Point client, consider asking two people besides your two Apply Point advisors (who work as a team) to read your essays. If you're not working with a consultant, you could ask up to four people to read your work but make that the maximum just so you won't be overwhelmed by input.

This is not us saying that you shouldn't have any readers at all. You want eyes or ears on this, especially if they're attached to someone you respect who knows you well. In fact, the top question you should ask them is: "Does this sound like me?" Friends, family members, or a mentor can confirm if your essay gets your personality and best qualities across. That said, send them the edited, polished draft rather than your raw first draft. This way their suggestions and questions won't psych you out because you already have a good idea of what you want to present in your response.

Top Qualities Business School Admissions Committees are Looking for in Your MBA Application

At Apply Point, we often remind our applicants that MBA programs are looking for individuals, not just resumes. Admissions committees want to understand the full spectrum of experiences that have led you to this point of your life and career, and have informed your future goals. But while you brainstorm, in addition to poignant personal experiences, be sure to keep in mind the key tenets of the business school application: leadership, teamwork, innovation, and integrity. 

Leadership. Throughout your application, you will want to showcase your ability to influence a team in order to accomplish a common goal. And keep in mind that there are many ways to demonstrate effective leadership. You don’t need to be the captain of a sports team or a club president to be an inspirational and persuasive leader. 

In what meaningful experiences did you show your leadership abilities? Did leadership come naturally to you, or did you work to get to this place? (Both things are great!) How did you support your team? Did you encourage collaboration or independence? Did you feel supported by your team? Did you experience any pushback, and how did you handle that if you did? What did you think about these things at the time? How did you feel? What did you learn that you will incorporate into your leadership style in the future?

Teamwork. Conducting business is a team endeavor. Accordingly, business school is a highly collaborative place where you will spend a lot of your team working together with your classmates. Highlight instances where you have shown humility and elevated the voices of others. 

During what meaningful experiences did you work with a team or collaborate with others successfully? Were you working with people unlike yourself? Was there a struggle for balance in the beginning? Any confusion? What did you appreciate about your team members? How did they influence and impact you and your actions? Did one or two team members step up in a way you admired? What did you think about these things at the time? How did you feel? Have you had experiences with teams that were unsuccessful? What did you learn (remember: failures can provide great insight too!)?

Innovation. The pace of change in business continues to speed up and business schools are looking for students who demonstrate skills in both critical and creative thinking and problem solving. 

In what meaningful experiences did you utilize critical thinking and problem-solving skills? How did you determine the best course of action? Did you approach something one way at first and then correct yourself? What did you think about these things at the time? What did you learn? How did you feel?

Integrity and a sense of community. Many leading business schools have missions that include educating principled leaders who will make a positive difference in the world. Business schools are, now more than ever, highly-attuned to applicants’ integrity and sense of civic responsibility. 

In what meaningful experiences did you elevate a community that you were a part of? What effect did you have on others? What effect did they have on you? What have you learned about finding common ground with those who are different from you?  What did you think about these things at the time? How did you feel?