Writing Tips

Essay Tips: The SC Johnson College of Business at Cornell University

Cornell Johnson has published submission deadlines for their MBA application. If you’re applying to the full-time program, it’s time to get started on your short-answer and essay responses.

Round Application Deadline Initial Notification Final Notification          

Round 1 20 September 2023 03 November 2023 08 December 2023

Round 2 10 January 2024    15 March 2024 05 April 2024

Round 3 10 April 2024         17 May 2024 31 May 2024

“You’ll combine your own strengths with the strengths of those around you. You’ll learn how to create solutions to business challenges—and to other challenges facing the world at large. The reality is that success is never a solo act.”

This statement from Johnson’s website encapsulates their focus on collaboration. Keep this in mind as you approach their application. Of course, you’ll want to show the strengths, experiences, and unique perspectives you can bring to their community, but they are also looking for you to demonstrate humility and discuss your desire to learn from your fellow classmates.

Goals Statement Prompt:

A statement of your goals will begin a conversation that will last throughout the admissions process and guide your steps during the MBA program and experience. To the best of your understanding today, please share your short- and long-term goals by completing the following sentences and answering the enclosed short answer question (350 words maximum):

Immediately post-MBA, my goal is to work as a(n) [Role] at [Company] within [Industry].

Targeted Job Role:

Target Job Company:

Industry:

In 5–10 years post-MBA, my goal is to work as a(n) [Role] at [Company] within [Industry].

Targeted Job Role:

Target Job Company:

Industry:

How has your experience prepared and encouraged you to pursue these goals?
State your post-MBA goals in precise language that includes your desired role, company, and industry. Ensure that your short-term goal makes sense as an interim step to your longer-term goal. Then make it clear that, given the specific post-baccalaureate full-time work experiences you’ve had, you will be qualified and able to achieve these goals with an MBA from Johnson.

Impact Essay Prompt:

At Cornell, our students and alumni share a desire to positively impact the organizations and communities they serve. Taking into consideration your background, how do you intend to make a meaningful impact on an elite MBA community? (350 words maximum)

Show Cornell Johnson’s admissions officers how you will be a valued member of their community by anchoring your response in experiences from your past that will inform and invigorate your plan. Are you a passionate environmentalist who has spent your career in corporate social responsibility and hopes to spearhead a new sustainability case competition for full-time MBA students? Were you part of a years-long organizational behavior research study in undergrad and hope to find a research mentor in that department at Cornell? Did you start a pro-bono consulting group at your current employer, and you’d like to partner with a local organization to offer similar services alongside a group of your Cornell colleagues? In linking your passions and expertise to your proposed contributions, you will demonstrate to the admissions directors that you are the kind of collaborative, community-minded, and determined student they are looking for.

Optional statement: You may use this essay to call attention to items needing clarification and to add additional details to any aspects of your application that do not accurately reflect your potential for success at Johnson. (350 words maximum)

This essay is for additional context around a weak spot in your application. Did you get a C in calculus? Or withdraw from your courses your sophomore year to help a family member? Do you feel that your lackluster GMAT score isn’t indicative of your abilities?

If you are going to address a low grade in an analytical course or a low GMAT score, don’t make excuses. Spend the majority of your word count demonstrating your ability to excel in rigorous academic or professional environments by using specific examples. Provide information on similar classes in which you achieved excellent grades or give details about a professional pursuit that resulted in success.

If you are speaking to a more sensitive situation, perhaps a big mistake or legal issue that impacted your GPA, spend approximately 20 percent of your essay addressing the situation. Then use the remaining 80 percent on the actions you took to improve and what happened as a result. Again, do not make excuses. Simply address the situation, placing the emphasis on what you learned. Everyone makes mistakes. Taking accountability and moving forward demonstrates maturity.

The Writing Process

Begin with a brainstorm. Do not underestimate the importance of this step. Document your experiences, positive and negative, that prompted an evolution in your perspective—you know, those “ah-ha!” moments without which you would be a different student, professional, and/or person today. Then, record those experiences that will show the reader your abilities in innovation (critical/creative thinking and problem solving), leadership, and teamwork, as well as those experiences that reinforced your interest in business school. Capture as many details as possible, paying particular attention to what you thought, felt, said, and did in each situation. Your focus should be on adult experiences (from the start of college and later), though stories from your youth could comprise up to 20 percent of this brainstorm.

During your brainstorm, don’t limit yourself by worrying about a cohesive narrative, the quality of your writing, and/or the number/length of your stories. Simply focus on collecting those situations that helped to guide your path to this point and impacted your decision to apply to the Cornell Johnson MBA program.

Craft an outline. Select the key stories you will use to anchor your narratives. Remember that you’ll use your essays to go deep into experiences that demonstrate the traits you want to emphasize.

Write. Keep in mind that you must be showing, not telling the reader who you are. In contrast to your resume, which provides a general overview of your experiences, your essay responses should go deep into a story that allows the reader to come to their own conclusions about some of your character traits and abilities. Highlight how you’ve struggled, triumphed, learned, and how these experiences have developed you into the person you are now.

Review. Revise. Repeat. Read your essay aloud noting where you stumble. Make revisions as necessary. Once it reads smoothly, set it down and walk away for at least 24 hours. Then re-read it. Is it you? Is it personal and authentic? You want the reader to see the real person behind the applicant number. While we caution against “oversharing,” being appropriately vulnerable will create connection.

Related:

Essay Tips: Harvard Business School

Essay Tips: The Wharton School of the University of Pennsylvania

Essay Tips: The Stanford Graduate School of Business

Essay Tips: The Yale School of Management

Essay Tips: Columbia Business School

Essay Tips: Haas School of Business at the University of California, Berkeley

Essay Tips: The University of Chicago Booth School of Business

Essay Tips: NYU Stern School of Business

Essay Tips: The University of Michigan Ross School of Business

Essay Tips: The University of Michigan Ross School of Business

Michigan Ross has published deadlines for their MBA application. With a mid-September deadline, it’s time to start planning your submission.

Round Application Deadline Decision Notification

Round 1 14 September 2023 08 December 2023

Round 2 11 January 2024    15 March 2024

Round 3 04 April 2024         03 May 2024

Michigan Ross is looking to build a diverse community of collaborative learners. In reading your essay responses, the admissions committee wants to get to know you as a whole person. They want to learn more about your motivations, meaningful experiences, and abilities, as well as how you hope to contribute to the Ross community both inside and outside of the classroom. While your career goals and resume are important, the admissions committee specifically notes that they hope applicants use their essays to complement, rather than reiterate, other application materials

Part 1: Short-answer questions

Select one prompt from each group of the two groups below. Respond to each selected prompt in 100 words or less (<100 words each; 200 words total). 

Group 1 

  • I want people to know that I: 

  • I made a difference when I: 

  • I was aware that I was different when:

Group 2 

  • I was out of my comfort zone when: 

  • I was humbled when: 

  • I was challenged when: 

We encourage you to start this answer with a brainstorm, not by selecting the prompts you will respond to.  Write down stories from your past. A lot of them. (And, bonus! This will serve as an excellent starting point for essay responses for other school applications and/or when preparing for various interview questions.) In particular, think about your most meaningful experiences that changed or impacted your worldview. This may involve key decisions, beautiful and/or catastrophic moments, feelings of pride or shame, times of success or struggle, unexpected discovery, and notable relationships. 

Now that you’ve refreshed your memory and reviewed some of your most pivotal moments, consider each of the prompts. These responses are your chance to show some personality and demonstrate your personal traits and values to the admissions committee. Despite having a limited word count, you’ll want to anchor each response in an anecdote from your past to show the reader your periods of growth and discovery. What did the experience teach you about yourself and others? 

When pondering how to respond to the Group One prompts, keep in mind that Michigan Ross is looking to build a close-knit and cohesive class (and alumni base). Use these questions as an opportunity to show the admissions committee your strength of character, abilities in collaborative leadership and teamwork, as well as your past experiences thriving alongside people unlike yourself.  

For the Group Two prompts, it is important to note that the Ross MBA incorporates a lot of “action-based learning,” which may take you out of your comfort zone. When discussing a particularly challenging or humbling time, remember to spend about 20 percent of the response on the challenge, but the majority (80 percent) on the actions you took, and what you learned and how you grew as a result. 

Part 2: Career Goal

What is your short-term career goal and why is this the right goal for you? (150 words)

State a specific post-MBA goal, and make it clear that, given various post-baccalaureate full-time work experiences you’ve had, as well as plans to obtain a general management education, that you will be qualified and able to achieve this goal.   

Optional Statement: Is there something in your resume or application that could use some explanation? You might want to discuss the completion of supplemental coursework, employment gaps, academic issues, etc.  Feel free to use bullet points where appropriate.

This essay is for additional context around a weak spot in your application. Did you get a C in calculus? Or withdraw from your courses your sophomore year to help a family member? Do you feel that your lackluster GMAT score isn’t indicative of your abilities?

If you are going to address a low grade in an analytical course or a low GMAT score, don’t make excuses. Spend the majority of your word count demonstrating your ability to excel in rigorous academic or professional environments by using specific examples. Provide information on similar classes in which you achieved excellent grades or give details about a professional pursuit that resulted in success.

If you are speaking to a more sensitive situation, perhaps a big mistake or legal issue that impacted your GPA, spend approximately 20 percent of your essay addressing the situation. Then use the remaining 80 percent on the actions you took to improve and what happened as a result. Again, do not make excuses. Simply address the situation, placing the emphasis on what you learned. Everyone makes mistakes. Taking accountability and moving forward demonstrates maturity.

The Writing Process

Begin with a brainstorm. Do not underestimate the importance of this step. Document your experiences, positive and negative, that prompted an evolution in your perspective—you know, those “ah-ha!” moments without which you would be a different student, professional, and/or person today. Then, record those experiences that will show the reader your abilities in innovation (critical/creative thinking and problem solving), leadership, and teamwork, as well as those experiences that reinforced your interest in business school. Capture as many details as possible, paying particular attention to what you thought, felt, said, and did in each situation. Your focus should be on adult experiences (from the start of college and later), though stories from your youth could comprise up to 20 percent of this brainstorm.

During your brainstorm, don’t limit yourself by worrying about a cohesive narrative, the quality of your writing, and/or the number/length of your stories. Simply focus on collecting those situations that helped to guide your path to this point and impacted your decision to apply to the Michigan Ross MBA program.

Craft an outline. Select the key stories you will use to anchor your narratives. Remember that you’ll use your essays to go deep into experiences that demonstrate the traits you want to emphasize. 

Write. Keep in mind that you must be showing, not telling the reader who you are. In contrast to your resume, which provides a general overview of your experiences, your essay responses should go deep into a story that allows the reader to come to their own conclusions about some of your character traits and abilities. Highlight how you’ve struggled, triumphed, learned, and how these experiences have developed you into the person you are now.  

Review. Revise. Repeat. Read your essay aloud noting where you stumble. Make revisions as necessary. Once it reads smoothly, set it down and walk away for at least 24 hours. Then re-read it. Is it you? Is it personal and authentic? You want the reader to see the real person behind the applicant number. While we caution against “oversharing,” being appropriately vulnerable will create connection. 

Related:

Essay Tips: Harvard Business School

Essay Tips: The Wharton School of the University of Pennsylvania

Essay Tips: The Stanford Graduate School of Business

Essay Tips: The Yale School of Management

Essay Tips: Columbia Business School

Essay Tips: Haas School of Business at the University of California, Berkeley

Essay Tips: The University of Chicago Booth School of Business

Essay Tips: NYU Stern School of Business

Essay Tips: The Yale School of Management

Yale’s SOM has published deadlines for their MBA application. Let’s get started!

Round Application Deadline Decision Notification

Round 1 12 September 2023 05 December 2023

Round 2 04 January 2024 26 March 2024

Round 3 09 April 2024 16 May 2024

The Yale School of Management has a mission to “educate leaders for business and society,” leaders with varied interests, skills, and ways of thinking and approaching the world. Yale’s admissions committee believes that students learn and grow more from working within diverse groups. So, as you craft your application, think about your unique approach to leadership, demonstrate your ability to work with and learn from others who are different from you, and don’t be afraid to highlight your differences, quirks, and passions.

Written Essay: Describe the biggest commitment you have ever made.

We developed this question in collaboration with Amy Wrzesniewski, a professor of organizational behavior at Yale SOM. Your time in business school, and the choices you make thereafter, represent significant commitments. In asking this question, the Admissions Committee is seeking to learn about how you have approached a commitment of importance in your life.

You have just one essay to provide the admissions committee with insight into who you are, so use this opportunity to get deeply personal and share key moments from your life that demonstrate your ability to work towards a commitment. Share moments where you had to overcome doubt and struggle and dig deep to find grit as your motivation waned.

Perhaps you can’t immediately name your biggest commitment or you don’t know how to approach describing it. So, start with a brainstorm. Write down stories from your past. A lot of them. (And, bonus! This will serve as an excellent starting point for essay responses for other school applications and/or when preparing for various interview questions.) Think about the experiences you’ve had that prompted a significant evolution in your perspective. This may involve beautiful and/or catastrophic moments, feelings of pride or shame, times of success or struggle, unexpected discovery, and notable relationships. Did an aha moment bring to light a commitment that you wanted to make or did it solidify a commitment that you already made?

Think also about how you choose to spend your time (or other limited resources). Have you volunteered with environmental organizations since high school, and have recently taken on a significant leadership role, in addition to your full-time job? Did you take an intense investment banking job out of college and give up your social life or key relationships? Alternatively, did you quit a lucrative career to join a political campaign or spend more time with your family? Activities or people who you spend a great deal of time with requires making sacrifices in other areas of your life, and can be useful for pinpointing who or what you are most deeply committed to.

While you’ll want the majority of your essay to reflect your adult life, the origins of your biggest commitment may have occurred at a younger age, so keep your brainstorming broad. After writing these pivotal moments down, see what themes emerge. Remember that while your commitment may be broad in scope, you’ll want your supporting stories to be detailed and specific.

Video Essay Questions

You will receive access to the video questions after you submit your application and pay your application fee. The video questions are not a substitute for the interview. Instead, they provide a unique way for us to assess your communication skills and your ability to think on your feet, and enable us to create a more dynamic, multi-dimensional profile of each candidate.

Yale asks applicants to respond to several short video essay questions, in order to exhibit their personality, communication skills, and ability to think under pressure. The questions are provided after the application is submitted.

Prior to participating in the video essay, review your submitted application and prepare to speak on how your goals and interests align with Yale’s MBA program. You should also review standard interview questions, and think through anecdotes from your academic and professional experiences that can be used to respond to different question types. Pay particular attention to examples that will show your abilities in the areas of critical and creative thinking, problem solving, leadership, teamwork, and collaboration with people different from you. Your brainstorm document from your essay work will be a useful resource for this. Keep in mind that in each and every interview response that you give, you’ll want to share a story from your past that backs up the claim you make.

Yale also provides practice questions that will help you get comfortable with the format and technology. Take advantage of this. And take note of the time restrictions. Practice your responses aloud and confirm that your answers are between 60 to 90 seconds in length.

The Writing Process

Begin with a brainstorm. Do not underestimate the importance of this step. Document your experiences, positive and negative, that prompted an evolution in your perspective—you know, those “ah-ha!” moments without which you would be a different student, professional, and/or person today. Then, record those experiences that will show the reader your abilities in innovation (critical/creative thinking and problem solving), leadership, and teamwork, as well as those experiences that reinforced your interest in business school. Capture as many details as possible, paying particular attention to what you thought, felt, said, and did in each situation. Your focus should be on adult experiences (from the start of college and later), though stories from your youth could comprise up to 20 percent of this brainstorm.

During your brainstorm, don’t limit yourself by worrying about a cohesive narrative, the quality of your writing, and/or the number/length of your stories. Simply focus on collecting those situations that helped to guide your path to this point and impacted your decision to apply to the Yale SOM MBA program.

Craft an outline. Select the key stories you will use to anchor your narratives. Remember that you’ll use your essays to go deep into experiences that demonstrate the traits you want to emphasize. 

Write. Keep in mind that you must be showing, not telling the reader who you are. In contrast to your resume, which provides a general overview of your experiences, your essay responses should go deep into a story that allows the reader to come to their own conclusions about some of your character traits and abilities. Highlight how you’ve struggled, triumphed, learned, and how these experiences have developed you into the person you are now.  

Review. Revise. Repeat. Read your essay aloud noting where you stumble. Make revisions as necessary. Once it reads smoothly, set it down and walk away for at least 24 hours. Then re-read it. Is it you? Is it personal and authentic? You want the reader to see the real person behind the applicant number. While we caution against “oversharing,” being appropriately vulnerable will create connection. 

Related:
Essay Tips: Harvard Business School

Essay Tips: The Stanford Graduate School of Business

Essay Tips: Haas School of Business at the University of California, Berkeley

Essay Tips: The Wharton School of the University of Pennsylvania

Essay Tips: Columbia Business School

Essay Tips: The University of Chicago Booth School of Business

Essay Tips: NYU Stern School of Business

Essay Tips: The University of Michigan Ross School of Business