Writing Tips to Ensure Your MBA Application Essays are Memorable

We’ve gathered up our top five writing tips and will share one each day this week to help you incorporate personality and bring your MBA application essays to life. 

Make it universal. Let the reader share in your learning by making it about more than yourself and your own experience. Look for the transcendence and let the admissions committee in on it. You didn’t just overcome a fear of public speaking, you learned to challenge yourself and break past self-constructed barriers. You didn’t just overcome cultural differences while working in a diverse group, you learned about seeking out commonalities with others. Whatever it is you learned, dig deep for that universal finding that will help to ensure your reader finishes your essay feeling they are better off for the experience. 

Writing Tips to Ensure Your MBA Application Essays are Memorable

We’ve gathered up our top five writing tips and will share one each day this week to help you incorporate personality and bring your MBA application essays to life. 

Embrace emotion. Take a lesson from advertising. What do the best commercials have in common? They make you feel something—humor, pride, sorrow. As you write your essay responses, ensure that you use emotion to connect with your reader. And, this doesn’t necessarily mean recounting only sad or difficult times. Rather, it means bringing your reader along on the full spectrum of your experience as you share a story from your life. We rarely feel just one emotion at a time, embrace the complexity.

Writing Tips to Ensure Your MBA Application Essays are Memorable

We’ve gathered up our top five writing tips and will share one each day this week to help you incorporate personality and bring your MBA application essays to life. 

Structure your writing to grab the reader’s attention. One of the goals of your writing is to inform, but it is equally important to engage your reader and get them personally invested in your journey. You might even take a cue from an action movie. When the lights go down and the curtain goes up, you see the star in a sports car going full throttle. What you don’t know, immediately, is who or where they are. Narrative writing does not have to be linear. After leading with an attention-grabbing scene, the writer can go back and provide additional context and information on what’s missing. 

Writing Tips to Ensure Your MBA Application Essays are Memorable

We see it all the time. You have compiled excellent professional and extracurricular experiences and great personal anecdotes. But, for some reason, when you write your essays they are still coming across as …flat.  We’ve gathered up our top five writing tips and will share one each day this week to help you incorporate personality and bring your essays to life. 

• Update your language. In your academic and/or professional life you likely use formal language in your written communications. However, we would caution you against being overly formal in your application writing. A personal essay is more like journalism than an academic paper. You're telling a story, and this one is about you. You want to sound intelligent and respectful but being a bit colloquial makes you appear confident and relaxed. As if to say, "This is who I am. This is who I plan to become." 

A great test is to read your writing aloud and see how easily it flows. Does your language feel natural or stilted? Does it sound like you? Make sure your writing style and language choices promote a connection between you and your reader.

Qualities to Highlight in Your MBA Application: Integrity and a Sense of Community

This week, we’ll examine the key tenets of the business school application: leadership, teamwork, innovation, and integrity. 

Integrity and a sense of community. Many leading business schools have missions that include educating principled leaders who will make a positive difference in the world. Business schools are, now more than ever, highly-attuned to applicants’ integrity and sense of civic responsibility. 

In what meaningful experiences did you elevate a community that you were a part of? What effect did you have on others? What effect did they have on you? What have you learned about finding common ground with those who are different from you?  What did you think about these things at the time? How did you feel? 

Qualities to Highlight in Your MBA Application: Innovation

This week, we’ll examine the key tenets of the business school application: leadership, teamwork, innovation, and integrity. 

Innovation. The pace of change in business continues to speed up and business schools are looking for students who demonstrate skills in both critical and creative thinking and problem solving. 

Consider the following: In what meaningful experiences did you utilize critical thinking and problem-solving skills? How did you determine the best course of action? Did you approach something one way at first and then correct yourself? What did you think about these things at the time? What did you learn? How did you feel?

Qualities to Highlight in Your MBA Application: Teamwork

This week, we’ll examine the key tenets of the business school application: leadership, teamwork, innovation, and integrity. 

Teamwork. Conducting business is a team endeavor. Accordingly, business school is a highly collaborative place where you will spend a lot of your team working together with your classmates. Highlight instances where you have shown humility and elevated the voices of others. 

Consider the following: During what meaningful experiences did you work with a team or collaborate with others successfully? Were you working with people unlike yourself? Was there a struggle for balance in the beginning? Any confusion? What did you appreciate about your team members? How did they influence and impact you and your actions? Did one or two team members step up in a way you admired? What did you think about these things at the time? How did you feel? Have you had experiences with teams that were unsuccessful? What did you learn (remember: failures can provide great insight too!)?

Qualities to Highlight in Your MBA Application: Leadership

At Apply Point, we often remind our applicants that MBA programs are looking for individuals, not just resumes. Admissions committees want to understand the full spectrum of experiences that have led you to this point of your life and career, and have informed your future goals. But while you brainstorm, in addition to poignant personal experiences, be sure to keep in mind the key tenets of the business school application: leadership, teamwork, innovation, and integrity. This week, we’ll examine each of these core qualities.

Leadership. Throughout your application, you will want to showcase your ability to influence a team in order to accomplish a common goal. And keep in mind that there are many ways to demonstrate effective leadership. You don’t need to be the captain of a sports team or a club president to be an inspirational and persuasive leader. 

Consider the following: In what meaningful experiences did you show your leadership abilities? Did leadership come naturally to you, or did you work to get to this place? (Both things are great!) How did you support your team? Did you encourage collaboration or independence? Did you feel supported by your team? Did you experience any pushback, and how did you handle that if you did? What did you think about these things at the time? How did you feel? What did you learn that you will incorporate into your leadership style in the future?

Letters of Recommendation: What to Avoid

Provide Your Recommenders With Specific Examples

The weakest type of letter is one that is too general—that lists your qualities but doesn't show them. The illustrative stories you provide (and you can do this in a bulleted list) should be unique for each recommender and should highlight the qualities you want the recommender to expand upon. These inputs will allow you to subtly influence the recommenders’ output and ensure the recommendation letters include concrete and varied examples that reinforce your existing application content. 

Do Not Write Your Own Recommendation Letter

Your supervisor might say, "I'm too busy; you write it, and I'll sign it." If a potential recommender puts you in a tough spot and only agrees to submit a letter that you’ve written, it is best to move on. It is often obvious to schools when an applicant has crafted the copy because of similarities in voice to other application components. 

Letters of Recommendation: Set Your Recommenders Up for Success

Set Your Recommenders Up for Success

Give your recommenders enough time to meet your request. We suggest at least eight weeks prior to submission. It is also helpful to give each one a short portfolio of information, which should include: 

• School names, recommendation questions, and submission date(s)

• Method for recommendation submission (e.g., online via link)

• Background information (academic, professional) and your future career goals

• Illustrative anecdotes from your work with this recommender, with particular emphasis on the following topics: varied and growing work responsibilities, performance at a high level (as judged by your project managers and peers) in a team environment, personal characteristics you want to highlight (e.g., determination, intelligence, creativity and/or leadership), recognition/awards, accomplishments, and your ability to grow from constructive criticism

• (Optional) Illustrative anecdotes from your extracurricular/personal life that will allow your recommender to show your abilities in community-building, and present you as a well-rounded, caring, approachable, and motivated person who would contribute to the MBA community

Letters of Recommendation: Think Strategically

Take a Strategic Viewpoint

If one of your essays is anchored in a story that shows the reader your critical thinking and problem-solving aptitude on a significant project, one of your recommenders could provide additional insight on this project in their letter. And, if this first letter of recommendation further emphasizes your innovation potential, the second should focus on other qualities, such as your ability to thrive in a collaborative environment. Furthermore, if you see gaps in your application, you may want to speak with one of your recommenders who could address them in his or her letter and share how you’ve grown from specific challenges.  

Letters of Recommendation: Select the Best Recommenders

Recommendation letters are not going to be what makes or breaks your MBA applications. But, if done right, a letter of recommendation can reinforce and expand upon key themes presented in other application components like your resume, essays, and short answers. This week on the blog, we’ll share some actions to take to make sure that happens.

Select the Best Recommenders

Most schools require two letters of recommendation from supervisors who have overseen your work in full-time post-baccalaureate employment. Of course, you will want to choose those you know will sing your praises, but also who can back up their claims on your abilities in the areas such as innovation, leadership, and teamwork with specific examples. The writers of your recommendation letters should know you well. Don’t ask the CEO you’ve seen in the elevator a few times because you think his title will impress admissions committees. Save requests to very senior colleagues with significant influence at a specific school (say, they're donors or members of the board) for letters of support, which they can send separate from your application to the Dean of the business school. 

A To-Do List for Your Personal Statement: See Feelings as Information

This week on the blog we’re providing you with a to-do list for your personal statement and school-specific essays. Check back frequently as we’ll provide one key area of focus each day this week. 

See feelings as information. If you can state or allude to how an experience made you feel, you will paint a dynamic picture for the admissions team. You can include "negative" emotions like fear but also positive ones like joy, camaraderie, and pride.

We don't believe in self-aggrandizing but don't self-deprecate either. We think the "pride"-vibe you're aiming for is best explained by organizational psychologist and author Adam Grant: "Downplaying your achievements is not the antidote to appearing arrogant. Humility is acknowledging your weaknesses, not denying your strengths. Generosity is elevating others, not diminishing yourself. Owning your success doesn't make you a narcissist—it makes you a role model.”

(Bonus!) Understand that you will rewrite most things. Embrace it. Know now that having to write several drafts is not a failure. It is a way to success.

A To-Do List for Your Personal Statement: Don't Avoid Fear

This week on the blog we’re providing you with a to-do list for your personal statement and school-specific essays. Check back frequently as we’ll provide one key area of focus each day this week. 

Show fear when it's applicable. Similarly, the "show no fear" image people often want to flaunt in their applications doesn't seem authentic because it isn't. You have many terrific qualities; being 100% fearless isn't one of them. You've experienced fear, whether it was about not finishing your Honors thesis on time or confronting a colleague about a sexist comment. Good. Fear helps you assess a situation, prepare yourself to address it properly, and take (sometimes very cautious) action. Addressing a fear can be quite humbling—it's another way to show vulnerability in your application. And fear can be a pathway to courage.

A To-Do List for Your Personal Statement: Show Self-awareness

This week on the blog we’re providing you with a to-do list for your personal statement and school-specific essays. Check back frequently as we’ll provide one key area of focus each day this week. 

Show that you're self-aware. Many of our clients shy away from sharing examples of their weaknesses or times they've made mistakes in their Personal Statement. But replaying a fumble is an opportunity to then share actions you took to remedy a situation and lessons you learned. That said, not every issue you present must be one that you've fully resolved. For example, say you're great at presenting ideas on paper but you have a hard time speaking up in professional settings. Likely, one beautiful, clarifying moment didn't change that forever. That's something you work on over a long period. You may share an anecdote where you spoke well in front of an intimidating group and how you prepared to do it. Then say how you will continue improving your verbal communication skills and how you plan to exercise that muscle regularly in the future. That's a stronger, more realistic take than "I will never have this problem again!”

A To-Do List for Your Personal Statement: Remember what Resonates

This week on the blog we’re providing you with a to-do list for your personal statement and school-specific essays. Check back frequently as we’ll provide one key area of focus each day this week. 

Remember what resonates most with reviewers. Passion. Depth of Impact. Potential. We probably don't need to explain passion to you. Depth of impact means expressing how much an experience and your actions during it changed things within you and/or outside of you. Potential is you exemplifying one or more qualities that medical, law, or business schools admire: Leadership, collaboration, critical thinking, etc. You know these from your brainstorm “buckets."

Related:

Your Med School Application: Build a Brainstorm Document

Your Law School Application: Build a Brainstorm Document

Your MBA Application: Build a Brainstorm Document

A To-Do List for Your Personal Statement: Emphasize Past Experiences

This week on the blog we’re providing you with a to-do list for your personal statement and school-specific essays. Check back frequently as we’ll provide one key area of focus each day this week. 

Emphasize past experiences. Focus on what you've done more than on what you want to do. So many of our clients think their essays should exclusively be about their fantasy future. But this isn't a magic carpet ride. Your rug must be on the ground. What you have accomplished and learned is the only proof that you are committed to the study and practice of medicine, law, or business. (We use that phrase a lot because you should be reinforcing this commitment throughout your application.) 

Essay Guide 2024-2025: The Darden School of Business at the University of Virginia

UVA’s Darden School of Business has released its 2024-2025 application deadlines and required essays. 

Round Application Deadline   Decision Notification

Early Action 05 September 2024       16 October 2024

Round 1         02 October 2024       11 December 2024

Round 2         07 January 2025         12 March 2025             

Round 3         02 April 2025               30 April 2025

The essay prompts at UVA’s Darden showcase the value the school places on understanding the student as a full person. Rather than just focusing on career goals, the required essay prompts seek out insights into an applicant’s personality and ability to contribute to an inclusive and cohesive class. Darden calls out the importance of responding to the prompts with writing that is “authentic and genuine,” cautioning students not to attempt to write to please the admissions officers. “We want to get to know you,” they write, “not us.” 

Community of Belonging: What would you want your classmates to know about you that is not on your resume? (100 words)

It’s time to show some personality! Darden is looking for students who will be collaborative and form lasting personal and professional relationships, so exposing a bit of vulnerability to show a quirky or sentimental side is a good idea. You could also write about how you will contribute to the diversity of the class and what you will offer your classmates. Are you a passionate environmentalist who spends weekends leading group hikes? Do you organize food drives with a local non-profit? Do you spend all of your vacation time traveling to a specific region of the world? Are you an avid guitar player? Show the admissions committee and your future classmates who you are and what you are most passionate about.

Inclusive Impact: Please describe a tangible example that illuminates your experience promoting an inclusive environment and what you would bring to creating a welcoming, global community at Darden. (300 words)

Show Darden’s admissions officers how you will contribute to building an inclusive community by anchoring your response in an experience from your past that will inform and invigorate your plan. It may be something on a large-scale: Did you start a pro-bono consulting group at your current employer, bringing together representatives from various practice areas, and you’d like to partner with a local organization to offer similar services alongside a group of your Darden colleagues? Or what about steps you take on a weekly basis to include others? Do you regularly invite new coworkers to lunch with you to welcome them to the team? Or serve as a mentor for team-members as they get up to speed on new projects? Once at Darden, perhaps you could serve as a tutor to classmates struggling in finance or technology courses. In linking your past actions to your proposed contributions, you will demonstrate to the admissions directors that you are the kind of collaborative, community-minded, and determined student they are looking for.

Required Essay 2: Careers With Purpose. 

At this time how would you describe your short-term, post-MBA goal in terms of industry, function, geography, company size and/or mission and how does it align with the long-term vision you have for your career? (200 words)

You’ll want to state a clear post-MBA goal that makes sense given your previous professional post-baccalaureate experiences. A common mistake we see in MBA admissions is applicants who, unknowingly, position themselves as an employment risk by articulating a goal set that is too vague or unrelated to what they’ve done before. You will also want to clearly show how your short-term goals will set you on a path to achieving your long-term vision. 

Related:

Essay Guide 2024-2025: The Writing Process

Essay Guide 2024-2025: Haas School of Business at the University of California, Berkeley

Essay Guide 2024-2025: Harvard Business School

Essay Guide 2024-2025: The Wharton School at the University of Pennsylvania

Essay Guide 2024-2025: The Fuqua School of Business at Duke University

HBS to Require GMAT Focus Test-Takers to Submit Additional GMAC Writing Assessment

Harvard Business School has announced that MBA applicants who submit a GMAT Focus score and advance to the interview round will also need to take the GMAC Business Writing Assessment. MIT Sloan, too, is now going to require some MBA applicants who apply with a GMAT Focus score or test waiver, to take the writing assessment upon advancing to an interview. 

These programs’ decisions are the result of GMAC removing the writing section from the GMAT Focus, just as the value of a third-party validated writing sample increased due to the proliferation of AI and ChatGPT. 

GMAC’s Business Writing Assessment is 30 minutes in length at a cost of $30, which brings the GMAT’s total length to two hours and 45 minutes and total cost to $305. GRE test-takers, who will not need to submit additional materials as the shortened test has retained the writing component, will face a total test time of one hour and 58 minutes, at a total cost of $220. 

Related: Essay Guide 2024-2025: Harvard Business School

Essay Guide 2024-2025: The Fuqua School of Business at Duke University

The Fuqua School of Business at Duke University recently released its 2024-2025 application deadlines. The required essay prompts are unique in nature, and prospective students will benefit from getting started with brainstorming and drafting early. 

Round Application Deadline   Decision Notification

Early Action 04 September 2024       18 October 2024

Round 1         01 October 2024       12 December 2024

Round 2         09 January 2025         14 March 2025             

Round 3         20 February 2025   04 April 2025 

Round 4 03 April 2025               08 May 2025

The essay prompts at Duke showcase the value the school places on creating a diverse and cohesive class. They emphasize the importance of admitting students who are a good fit for the program, with the website calling out that “Finding the right fit is important—for you, and for Fuqua—so the admissions process for each of our programs is designed to ensure we learn about each other.” A significant portion of the essay word counts are in service to learning about the applicant as a full person and to understanding how the applicant would fit into and contribute to the student body at Fuqua. 

Required Short-answer Essay: What are your post-MBA career goals? Share with us your first-choice career plan and your alternate plan. (100 words)

Don’t overthink this question. State a clear post-MBA goal using straight-forward terminology that a fellow MBA would understand. A common mistake we see in MBA admissions is applicants who, unknowingly, position themselves as an employment risk by articulating a goal set that is too vague or unrelated to any of their past experiences.

Required Essay 1: 25 random things about yourself.

The 'Team Fuqua' spirit and community is one of the things that sets the MBA experience apart, and it is a concept that extends beyond the student body to include faculty, staff, and administration. Please share with us “25 Random Things” about you. The Admissions Committee wants to get to know YOU - beyond the professional and academic achievements listed in your resume and transcript. Share with us important life experiences, your hobbies, achievements, fun facts, or anything that helps us understand what makes you who you are. (750 words maximum. Please present your response in list form, numbered 1 to 25. Some points may be brief, while others may be longer.)

Duke believes that their program is best-served by putting together a diverse community from each applicant class and that “different types of people, points of view, and experiences bring out the best in everyone.” 

For this one, you will be sharing your outside-of-work self, and you can get quirky. You don’t have to relate everything to MBA-ready qualities that you have—though it’s great for some entries to speak to your values and skills. 

When it comes to this prompt, nearly everyone ends up writing something about a travel experience, a story about childhood ends up in the mix, as does a mention of time spent on an extracurricular team or in a club. That’s all fantastic. But after this, some folks hit a wall and don’t know what else to include to strike the right balance and tone. Twenty-five is a large number, so really do a wide search of yourself: Have you written a poem you’re proud of? Were you an Eagle Scout dropout? 

You also want these entries to be illustrative. So, not just, "I love dumplings." But, "I'm on the hunt for the best dumplings in NYC. So far, my favorite spot is White Bear in Flushing." Instead of writing, "I love non-fiction.", you might write, "I love non-fiction. I'm currently reading The Black Count, about Alexandre Dumas's father." You have 750 words to work with, so you have room to share more info in your favorite entries. So, does making Italian food bring back fond childhood memories of your grandmother’s kitchen? Details like this not only show admissions counselors your love of chicken piccata but also of family and your heritage.

Required Essay 2: The Fuqua community and you.

Fuqua prides itself on cultivating a culture of engagement. Our students enjoy a wide range of student-led organizations that provide opportunities for leadership development and personal fulfillment, as well as an outlet for contributing to society. Our student-led government, clubs, centers, and events are an integral part of the student culture and to the development of leaders. Based on your understanding of the Fuqua culture, what are 3 ways you expect to contribute at Fuqua? (500 words maximum).

Show Fuqua’s admissions officers how you will be a valued member of their community by anchoring your response in experiences from your past that will inform and invigorate your plan. 

Are you a passionate environmentalist who has spent your career in corporate social responsibility and hopes to spearhead a new student-led sustainability case competition for full-time MBA students? Did you start a pro-bono consulting group at your current employer, and you’d like to partner with a local organization to offer similar services alongside a group of your Fuqua colleagues? Consider also some of the clubs and activities that already exist at Fuqua. How will you get involved and contribute? In linking your passions and expertise to your proposed contributions, you will demonstrate to the admissions directors that you are the kind of collaborative, community-minded, and determined student they are looking for. 

Optional essay: Tell us more.

If you feel there are circumstances of which the admissions committee should be aware, please explain them here (e.g. unexplained gaps in work, choice of recommenders, inconsistent or questionable academic performance). Note that you should NOT upload additional essays nor additional recommendations in this area. The Optional Information section is intended to provide the admissions committee with insight into your circumstances only. (500 words maximum)

This essay is for additional context around a weak spot in your application. Did you get a C in calculus? Or withdraw from your courses your sophomore year to help a family member? Do you feel that your lackluster GMAT score isn’t indicative of your abilities?

If you are going to address a low grade in an analytical course or a low GMAT score, don’t make excuses. Spend the majority of your word count demonstrating your ability to excel in rigorous academic or professional environments by using specific examples. Provide information on similar classes in which you achieved excellent grades or give details about a professional pursuit that resulted in success.

If you are speaking to a more sensitive situation, perhaps a big mistake or legal issue that impacted your GPA, spend approximately 20 percent of your essay addressing the situation. Then use the remaining 80 percent on the actions you took to improve and what happened as a result. Do not make excuses, simply address the situation, placing the emphasis on what you learned. Remember, everyone makes mistakes, taking accountability and moving forward demonstrates maturity.

Related:

Essay Guide 2024-2025: The Writing Process

Essay Guide 2024-2025: Haas School of Business at the University of California, Berkeley

Essay Guide 2024-2025: Harvard Business School

Essay Guide 2024-2025: The Wharton School at the University of Pennsylvania