Essay Approach

Five Writing Tips to Ensure Your MBA Application Essays are Memorable

We see it all the time. You have compiled excellent professional and extracurricular experiences and great personal anecdotes. But, for some reason, when you write your essays they are still coming across as …flat.  We’ve gathered up our top five writing tips below to help you incorporate personality and bring your essays to life. 

  • Update your language. In your academic and/or professional life you likely use formal language in your written communications. However, we would caution you against being overly formal in your application writing. A personal essay is more like journalism than an academic paper. You're telling a story, and this one is about you. You want to sound intelligent and respectful but being a bit colloquial makes you appear confident and relaxed. As if to say, "This is who I am. This is who I plan to become." 

A great test is to read your writing aloud and see how easily it flows. Does your language feel natural or stilted? Does it sound like you? Make sure your writing style and language choices promote a connection between you and your reader.

  • Structure your writing to grab the reader’s attention. One of the goals of your writing is to inform, but it is equally important to engage your reader and get them personally invested in your journey. You might even take a cue from an action movie. When the lights go down and the curtain goes up, you see the star in a sports car going full throttle. What you don’t know, immediately, is who or where they are. Narrative writing does not have to be linear. After leading with an attention-grabbing scene, the writer can go back and provide additional context and information on what’s missing. 

  • Embrace emotion. Take a lesson from advertising. What do the best commercials have in common? They make you feel something—humor, pride, sorrow. As you write your essay responses, ensure that you use emotion to connect with your reader. And, this doesn’t necessarily mean recounting only sad or difficult times. Rather, it means bringing your reader along on the full spectrum of your experience as you share a story from your life. We rarely feel just one emotion at a time, embrace the complexity.

  • Make it universal. Let the reader share in your learning by making it about more than yourself and your own experience. Look for the transcendence and let the admissions committee in on it. You didn’t just overcome a fear of public speaking, you learned to challenge yourself and break past self-constructed barriers. You didn’t just overcome cultural differences while working in a diverse group, you learned about seeking out commonalities with others. Whatever it is you learned, dig deep for that universal finding that will help to ensure your reader finishes your essay feeling they are better off for the experience. 

  • Don’t forget the basics. One of our mottos is: "Clarity above all things." When you write an essay for your application, leave no room for misinterpretation. The reader needs to see the story how you do. Crisp and untangled writing is also best given character count limitations and how much you need to share.

Essay Tips: NYU Stern School of Business

The full-time MBA program at NYU Stern has released its 2023-2024 application deadlines and requirements. It’s never too early to plan for your best submission!

Round       Submission Deadline    Decision Notification

Round 1 18 September 2023 01 December 2023

Round 2 18 October 2023 01 January 2024

Round 3 18 January 2024 01 April 2024

Round 4 18 April 2024 Ongoing

Prepare to get creative for NYU Stern’s essays. And allow yourself plenty of time to think through how your previous meaningful personal and professional experiences have inspired your post-MBA goals, influenced how you view change, and helped shape who you are and what you will bring to the Stern community.  

Short Answer: Professional Aspirations

What are your short-term career goals? (150 word maximum, double-spaced, 12-point font)

State a clear post-MBA goal using straight-forward terminology. And make it clear how obtaining the Stern MBA will position you, given your previous work and educational experiences, to achieve this goal.

Essay 1: Change: _________ it
In today’s global business environment, the only constant is change. Using NYU Stern’s brand call to action, we want to know how you view change. Change: _____ it. Fill in the blank with a word of your choice. Why does this word resonate with you? How will you embrace your own personal tagline while at Stern? Examples: Change: Dare it. Change: Dream it. Change: Drive it. Change: Empower it. Change: Manifest it. Change: [Any word of your choice] it. (350 word maximum, double-spaced, 12-point font)

So, how do you perceive change? The word you select to fill in the blank is far less important than how you back up that claim with experiences from your life. As we always say, the best evidence that you’ll do something in the future is having already done it in the past. Show the reader that you’ve lived your tagline and will continue to do so at Stern.  

To get started, brainstorm anecdotes about transitional times in your life. What prompted these periods of change? How did you respond? What key learnings about yourself and others came about as a result of experiencing this change? Then, reading through your stories, look for a common theme that will help lead you to a word for your tagline. When you’ve decided on one, choose the most substantial anecdote that supports your claim and take the reader on a deep dive into that experience. Explore how the experience prompted an evolution in your perspective and reinforced your desire and ability to continue to live your tagline at Stern and beyond. 

Essay 2: Personal Expression (a.k.a. "Pick Six")
Describe yourself to the Admissions Committee and to your future classmates using six images and corresponding captions. Your uploaded PDF should contain all of the following elements:

  • A brief introduction or overview of your "Pick Six" (no more than 3 sentences).

  • Six images that help illustrate who you are.

  • A one-sentence caption for each of the six images that helps explain why they were selected and are significant to you.

Note: Your visuals may include photos, infographics, drawings, or any other images that best describe you. Your document must be uploaded as a single PDF. The essay cannot be sent in physical form or be linked to a website.

The Pick Six is an opportunity to show some personality and demonstrate your unique interests, abilities, passions, and goals in a visual and cohesive way.

Think of your response to this prompt as you would an advertising campaign or curated art exhibition. Individual pieces should be able to stand on their own, but they must also meaningfully connect and contribute to a larger story. Prior to looking through images, consider first what you want to convey overall. Keep in mind the themes of a successful business school application: innovation, leadership, and teamwork. But also explore aspects unique to you and your story. This might include a passion or hobby, personal mantra, life experiences that have brought you to this point, future goals, and/or how you will contribute to the Stern Community.

After you have an idea of the story you want to tell, consider a cohesive theme that can bind your images together. Could you incorporate stills from films you love to help articulate your passion for collaborative leadership? Are you a glassblower and wish to show your creative side through photographs of your original work? Do you have an interest in modern art and hope to communicate your propensity for strategic thinking through some of your favorite pieces?  If you’re an analytical type, don’t let this exercise overwhelm you. You are not restricted to photographs, so you can consider graphs, maps, or word clouds. Try to find a mix that feels true to you, while ensuring that each image gives the admissions committee insight into your personality and what you will offer the Stern community. And don’t let the captions become an afterthought. While it is easy to get attached to an image, remember that the words and images must work together to tell your story.

Essay 3: Additional Information (optional)

Please provide any additional information that you would like to bring to the attention of the Admissions Committee. This may include important aspects of yourself not otherwise apparent in your application, current or past gaps in employment, further explanation of your undergraduate record or self-reported academic transcript(s), plans to retake the GMAT, GRE, Executive Assessment, IELTS or TOEFL, or any other relevant information. (250 word maximum, double-spaced, 12-point font)

This essay is for additional context around a weak spot in your application. Did you get a C in calculus? Or withdraw from your courses your sophomore year to help a family member? Do you feel that your lackluster GMAT score isn’t indicative of your abilities?

If you are going to address a low grade in an analytical course or a low GMAT score, don’t make excuses. Spend the majority of your word count demonstrating your ability to excel in rigorous academic or professional environments by using specific examples. Provide information on similar classes in which you achieved excellent grades or give details about a professional pursuit that resulted in success.

If you are speaking to a more sensitive situation, perhaps a big mistake or legal issue that impacted your GPA, spend approximately 20 percent of your essay addressing the situation. Then use the remaining 80 percent on the actions you took to improve and what happened as a result. Do not make excuses, simply address the situation, placing the emphasis on what you learned. Remember, everyone makes mistakes, taking accountability and moving forward demonstrates maturity.

The Writing Process

Begin with a brainstorm. Do not underestimate the importance of this step. Document your experiences, positive and negative, that prompted an evolution in your perspective—you know, those “ah-ha!” moments without which you would be a different student, professional, and/or person today. Then, record those experiences that will show the reader your abilities in innovation (critical/creative thinking and problem solving), leadership, and teamwork, as well as those experiences that reinforced your interest in business school. Capture as many details as possible, paying particular attention to what you thought, felt, said, and did in each situation. Your focus should be on adult experiences (from the start of college and later), though stories from your youth could comprise up to 20 percent of this brainstorm.

During your brainstorm, don’t limit yourself by worrying about a cohesive narrative, the quality of your writing, and/or the number/length of your stories. Simply focus on collecting those situations that helped to guide your path to this point and impacted your decision to apply to the Stern MBA program.

Craft an outline. Select the key stories you will use to anchor your narratives. Remember that you’ll use your essays to go deep into experiences that demonstrate the traits you want to emphasize. 

Write. Keep in mind that you must be showing, not telling the reader who you are. In contrast to your resume, which provides a general overview of your experiences, your essay responses should go deep into a story that allows the reader to come to their own conclusions about some of your character traits and abilities. Highlight how you’ve struggled, triumphed, learned, and how these experiences have developed you into the person you are now.  

Review. Revise. Repeat. Confirm your word count and read your essay aloud noting where you stumble. Make revisions as necessary. Once it reads smoothly, set it down and walk away for at least 24 hours. Then re-read it. Is it you? Is it personal and authentic? You want the reader to see the real person behind the applicant number. While we caution against “oversharing,” being appropriately vulnerable will create connection. 

Related:

Essay Tips: Harvard Business School

Essay Tips: The Stanford Graduate School of Business

Essay Tips: Haas School of Business at the University of California, Berkeley

Essay Tips: The Wharton School of the University of Pennsylvania

Essay Tips: Columbia Business School

Essay Tips: The University of Chicago Booth School of Business

Essay Tips: The Yale School of Management

Essay Tips: The University of Michigan Ross School of Business

Essay Tips: Columbia Business School

Columbia’s deadlines have been released along with this year’s short answer and essay questions. If you know you’ll be applying Round I, it’s time to get started.  

Round Application Deadline Interview Decisions Final Decisions

Round 1 13 September 2023 Mid-October Mid-December

Round 2 05 January 2024 Early-mid February Late March

Round 3 03 April 3 2024 Mid-to-late April Early May

The CBS short answer and essay questions give you the opportunity to articulate your short- and long-term goals, explore how specific experiences from your past have reinforced your interest in pursuing this path, as well as how the CBS MBA will help you to be successful. This year, there is also an essay question that asks you to share one of your experiences in Inclusive Leadership. Here, you’ll be able to showcase a meaningful leadership anecdote from your past, explain how it prompted an evolution in your perspective, and elaborate on how it will help you add value to both the CBS community and your future workplace. 

Short Answer Question: What is your immediate post-MBA professional goal? (50 characters maximum) Examples of possible responses: “Work in business development for a media company.” “Join a strategy consulting firm.” “Launch a data-management start-up.”

Don’t overthink this question. State a clear post-MBA goal using straight-forward terminology that a fellow MBA would understand. Of course, you’ll want your response to be consistent with the goals you describe in Essay 1. 

Essay 1: Through your resume and recommendation, we have a clear sense of your professional path to date. What are your career goals over the next three to five years and what is your long-term dream job? (500 words)

Although the question asks about your future goals, you will want to anchor this essay in the past. Because what you’ve already done, learned, and achieved is far more important than what you haven’t— what you say you want to do in the future. In order to fully satisfy the objective of this prompt, go into your backstory and detail the key moments that influenced you and the formation of your goals. As they note in the prompt, they already have an overview of your professional path to date, but they haven’t yet gotten a deep dive into your most pivotal experiences. This essay is about connecting the dots; once the reader has taken the trip to your past, your proposed path forward will make much more sense.

Essay 2: The Phillips Pathway for Inclusive Leadership (PPIL) is a co-curricular program designed to provide students with the skills and strategies needed to develop as inclusive leaders.  Through various resources and programming, the goal is for students to explore and reflect during their educational journey on the following five inclusive leadership skills:  Mitigating Bias and Prejudice; Managing Intercultural Dialogue; Addressing Systemic Inequity; Understanding Identity and Perspective Taking; and Creating an Inclusive Environment. 

Describe a time or situation when you had the need to utilize one or more of these five skills, and tell us the actions you took and the outcome. (250 words)

To start, consider the five inclusive leadership skills: Mitigating Bias and Prejudice; Managing Intercultural Dialogue; Addressing Systemic Inequity; Understanding Identity and Perspective Taking; and Creating an Inclusive Environment. For context, review the Columbia Video Library’s offerings on Inclusive Leadership and Diversity. Now, what do each of these skills mean to you? Which one resonates most with you? Why? Which of your personal and/or professional experiences will most compellingly show how you live one of these skills in your daily life? With such a limited word count, you should choose one anecdote and explore how it impacted your perspective as well as reinforced your desire and ability to lead with inclusivity at CBS, in your community, and within the workplace. 

Essay 3: We believe Columbia Business School is a special place. CBS proudly fosters a collaborative learning environment through curricular experiences like our clusters and learning teams, an extremely active co-curricular and student life environment, and career mentorship opportunities like our Executives-in-Residence program.

Why do you feel Columbia Business School is a good fit for you academically, culturally, and professionally? Please be specific. (250 words)

The most important word in this prompt is WHY. Admissions directors already know what CBS offers to students; they want to know why their offerings resonate with you. Make the case that the CBS MBA (not just an MBA) is the perfect intersection between where you’ve been and where you want to go. Which courses, professors, experiential learning opportunities, etc. are most interesting to you? Choose three or four that differentiate Columbia from other business schools you’re considering and explain why you’re so eager to engage and participate. Have you spent your career in operations, and are particularly keen to meet Professor X, take his course, and speak to him about his latest research on the control and management of manufacturing systems? Would you like to do a consulting project for Company Y, a firm whose mission is aligned with your goals, and you know has collaborated with CBS students in the past? Would you like to continue your community service work with a specific student organization at Columbia because you’re familiar with the work they’ve done on initiatives you’re passionate about? By digging into the why, you will convince CBS admissions directors of your excitement for their offerings, but also that you will be the kind of collaborative, community-minded, and determined student they are looking for. 

Optional Essay: If you wish to provide further information or additional context around your application to the Admissions Committee, please upload a brief explanation of any areas of concern in your academic record or personal history. This does not need to be a formal essay. You may submit bullet points. (Maximum 500 Words)

This essay is for additional context around a weak spot in your application. Did you get a C in calculus? Or withdraw from your courses your sophomore year to help a family member? Do you feel that your lackluster GMAT score isn’t indicative of your abilities?

If you are going to address a low grade in an analytical course or a low GMAT score, don’t make excuses. Spend the majority of your word count demonstrating your ability to excel in rigorous academic or professional environments by using specific examples. Provide information on similar classes in which you achieved excellent grades or give details about a professional pursuit that resulted in success.

If you are speaking to a more sensitive situation, perhaps a big mistake or legal issue that impacted your GPA, spend approximately 20 percent of your essay addressing the situation. Then use the remaining 80 percent on the actions you took to improve and what happened as a result. Do not make excuses, simply address the situation, placing the emphasis on what you learned. Remember, everyone makes mistakes, taking accountability and moving forward demonstrates maturity.

The Writing Process

Begin with a brainstorm. Do not underestimate the importance of this step. Document your experiences, positive and negative, that prompted an evolution in your perspective—you know, those “ah-ha!” moments without which you would be a different student, professional, and/or person today. Then, record those experiences that will show the reader your abilities in innovation (critical/creative thinking and problem solving), leadership, and teamwork, as well as those experiences that reinforced your interest in business school. Keep in mind also the CBS Five Inclusive Leadership Skills.. Capture as many details as possible, paying particular attention to what you thought, felt, said, and did in each situation. Your focus should be on adult experiences (from the start of college and later), though stories from your youth could comprise up to 20 percent of this brainstorm.

During your brainstorm, don’t limit yourself by worrying about a cohesive narrative, the quality of your writing, and/or the number/length of your stories. Simply focus on collecting those situations that helped to guide your path to this point and impacted your decision to apply to the CBS MBA program.

Craft an outline. Select the key stories you will use to anchor your narratives. Remember that you’ll use your essays to go deep into experiences that demonstrate the traits you want to emphasize. 

Write. Keep in mind that you must be showing, not telling the reader who you are. In contrast to your resume, which provides a general overview of your experiences, your essay responses should go deep into a story that allows the reader to come to their own conclusions about some of your character traits and abilities. Highlight how you’ve struggled, triumphed, learned, and how these experiences have developed you into the person you are now.  

Review. Revise. Repeat. Confirm your word count and read your essay aloud noting where you stumble. Make revisions as necessary. Once it reads smoothly, set it down and walk away for at least 24 hours. Then re-read it. Is it you? Is it personal and authentic? You want the reader to see the real person behind the applicant number. While we caution against “oversharing,” being appropriately vulnerable will create connection. 

Related:

Essay Tips: Harvard Business School

Essay Tips: The Stanford Graduate School of Business

Essay Tips: Haas School of Business at the University of California, Berkeley

Essay Tips: The Wharton School of the University of Pennsylvania

Essay Tips: The University of Chicago Booth School of Business

Essay Tips: NYU Stern School of Business

Essay Tips: The Yale School of Management

Essay Tips: The University of Michigan Ross School of Business

Essay Tips: Haas School of Business at the University of California, Berkeley

Berkeley Haas has published application deadlines for their full-time MBA, and it’s never too early to start thinking about your essay responses. 

Round Application Deadline Decision Notification

Round 1 14 September 2023 07 December 2023

Round 2 04 January 2024    21 March 2024

Round 3 28 March 2024         02 May 2024

The Admissions Committee at Berkeley Haas wants a holistic understanding of applicants, including “all aspects of a candidate’s character, qualifications, and experiences.” And they care deeply about putting together a diverse class.

All MBA programs look for applicants to demonstrate their abilities in innovation (critical, creative thinking and problem solving), leadership, and teamwork, but Berkeley Haas specifically defines four leadership principles you should pay particular attention to while brainstorming and writing. These include “Challenge the Status Quo,” “Confidence without Attitude,” “Students Always”, and “Beyond Yourself.” 

Required Essay 1: What makes you feel alive when you are doing it, and why? (300 words maximum)

The Haas Admissions Committee asks this question to get a sense of who you are and what makes you tick. They want to better understand your passion(s) and what qualities and interest(s) you will bring to the program. 

To get started, consider what “feeling most alive” means to you. Is it working towards something meaningful? Overcoming an obstacle? Entering a flow state? What experiences in your past have made time disappear? Then consider your interests, hobbies, work, and volunteer experiences. Keep in mind that the activity itself matters less than the joy and personal growth that has resulted from your experiences. So choose something you feel authentically passionate about rather than what you believe the Admissions Committee wants to see.

Once you feel confident with what you want to write about, take a deep dive into one specific instance in the activity. Then explain the role of the activity in your life. What has it taught you about yourself, about others, about the world? How does your participation in the activity continue to inspire your growth? 

Take a look at our writing process below to help you craft a strong narrative. 

Required Essay 2: How will an MBA help you achieve your short-term and long-term career goals? (300 words max)

Although this question asks about your future goals and how a Haas MBA will help you achieve them, you will want to anchor this essay in the past. Because what you’ve already done, learned, and achieved is far more important than what you haven’t—what you say you want to do in the future. In order to fully satisfy the objective of this prompt, go into your backstory and detail the key moments that influenced you and the formation of your goals. Your resume will provide an overview of your professional path to date, but this is your chance to provide a deep dive into your most pivotal experiences. Once the reader has taken this trip to your past, your proposed path forward and why Haas will be the perfect fit, will make much more sense.

Required (Video) Essay 3: The Berkeley MBA program develops leaders who embody our four Defining Leadership Principles. Briefly introduce yourself to the admissions committee, explain which leadership principle resonates most with you, and tell us how you have exemplified the principle in your personal or professional life. (Not to exceed 2 minutes.) 

To start, familiarize yourself with the Haas Four Defining Leadership Principles. Which one resonates most with you? Why? Which of your personal and/or professional experiences will most compellingly show how you live one of these values in your daily life? 

Create an outline of ideas and practice delivering your content aloud. You’ll want to include a brief introduction (20-30 seconds), an explanation of why your chosen principle resonates with you (40-50 seconds), a deep dive into a specific experience that shows how you live that principle (40-50 seconds), and a brief conclusion (10 seconds). 

Consider also how you can best incorporate your personality into your submission. If you have a location or background that will help you tell your story, go for it. And take advantage of the fact that you can record the video as many times as you want.

Tips for filming your video include:

  • Set the lights. Place a light in front of you so that your face is clearly visible on the screen (backlighting will result in shadows). 

  • Dress professionally. Put your best foot forward by dressing professionally, similar to how you would dress for an in-person interview. 

  • Prepare, but don’t script yourself. You’ll want the admissions committee to see the real you. Think strategically about the points you want to highlight in each video, but don’t memorize a script. 

  • Note your pace. When nerves hit, people tend to speak too quickly. Practice delivering your response out loud, and ensure you can get through all of your points at a steady pace within two minutes. 

Required (Short Answer) Essay 3: Can you please describe any experience or exposure you have in the area of diversity, equity, inclusion, justice, and belonging whether through community organizations, personal, or in the workplace? (150 words max)

This question prompts you to explore how you have and will continue to thrive in diverse environments. What have been your most meaningful experiences connecting with those unlike yourself? What have you learned? With such a limited word count, you should choose one anecdote and explore how it impacted your perspective as well as reinforced your desire to promote a sense of community at Berkeley Haas.  

The Writing Process

Begin with a brainstorm. Do not underestimate the importance of this step. Document your experiences, positive and negative, that prompted an evolution in your perspective—you know, those “ah-ha!” moments without which you would be a different student, professional, and/or person today. Then, record those experiences that will show the reader your abilities in innovation (critical/creative thinking and problem solving), leadership, and teamwork, as well as those experiences that reinforced your interest in business school. Keep in mind also the Haas Defining Leadership Principles. Capture as many details as possible, paying particular attention to what you thought, felt, said, and did in each situation. Your focus should be on adult experiences (from the start of college and later), though stories from your youth could comprise up to 20 percent of this brainstorm.

During your brainstorm, don’t limit yourself by worrying about a cohesive narrative, the quality of your writing, and/or the number/length of your stories. Simply focus on collecting those situations that helped to guide your path to this point and impacted your decision to apply to the Berkeley Haas MBA program.

Craft an outline. Select the key stories you will use to anchor your narratives. Remember that you’ll use your essays to go deep into experiences that demonstrate the traits you want to emphasize. 

Write. Keep in mind that you must be showing, not telling the reader who you are. In contrast to your resume, which provides a general overview of your experiences, your essay responses should go deep into a story that allows the reader to come to their own conclusions about some of your character traits and abilities. Highlight how you’ve struggled, triumphed, learned, and how these experiences have developed you into the person you are now.  

Review. Revise. Repeat. Confirm your word count and read your essay aloud noting where you stumble. Make revisions as necessary. Once it reads smoothly, set it down and walk away for at least 24 hours. Then re-read it. Is it you? Is it personal and authentic? You want the reader to see the real person behind the applicant number. While we caution against “oversharing,” being appropriately vulnerable will create connection. 

Related:

Essay Tips: Harvard Business School

Essay Tips: The Stanford Graduate School of Business

Essay Tips: The Wharton School of the University of Pennsylvania

Essay Tips: Columbia Business School

Essay Tips: The University of Chicago Booth School of Business

Essay Tips: NYU Stern School of Business

Essay Tips: The Yale School of Management

Essay Tips: The University of Michigan Ross School of Business

Essay Tips: Harvard Business School

The Harvard Business School just posted the submission deadlines for applicants to the MBA Class of 2026, and confirmed the required essay.

Round Application Deadline Decision Notification

Round 1 September 6 2023* December 6 2023

Round 2 January 3 2024* March 27 2024

*Submitted by 12PM ET

The essay prompt, which remains unchanged from last year, asks: “As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?” It’s never too early to start planning your narrative response.

At HBS, as with other elite programs, the essay is a critical component of your application. Not only does it allow you to differentiate yourself among a large pool of highly-qualified applicants, but it provides an opportunity to show the character traits that Harvard values. HBS puts a strong emphasis on character and service, with a longstanding mission “to educate leaders who make a difference in the world.” The program also expressly calls out community values including, “trust and mutual respect, free expression and inquiry, and a commitment to truth, excellence, and lifelong learning.” Dean Srikant Datar describes one of his aspirations for the school as “...stretching HBS and its learners beyond notions of merely personal success toward becoming, collectively and individually, driving forces in redefining the role of business in society around the world—addressing inequality, exclusion, climate change, and other intractable problems.”

Begin with a brainstorm. Do not underestimate the importance of this step. Document your experiences, positive and negative, that prompted an evolution in your perspective—you know, those “ah-ha!” moments without which you would be a different student, professional, and/or person today. Then, record those experiences that will show the reader your abilities in innovation (critical/creative thinking and problem solving), leadership, and teamwork, as well as those experiences that reinforced your interest in an MBA program. Capture as many details as possible, paying particular attention to what you thought, felt, said, and did in each situation. Your focus should be on adult experiences (from the start of college and later), though stories from your youth could comprise up to 20 percent of this brainstorm.

During your time spent brainstorming, don’t limit yourself by worrying about a cohesive narrative, the quality of your writing, or the number/length of your stories. Simply focus on collecting those situations that helped to guide your path to this point and impacted your decision to apply to the Harvard MBA program.

Once you have these thoughts on paper, look again at all of your experiences. Start to think about the story you want to tell, and also how you can use your experiences to best position yourself with the admissions committee.

The Outline. As you start to consider how you will anchor and organize your essay, you’ll want to think about your application as a whole—MBA Admissions committees are looking for you to demonstrate MBA-readiness with high potential in the areas of innovation, leadership, and teamwork—so you can use your essay strategically to show those qualities that may not be covered in your other materials. For example, if you have a perfect score on the analytical section of your GMAT and fantastic work experience in an analytical career on your resume, you may wish to use your essay to take the reader on a deep dive into your most meaningful leadership and/or community engagement experience.

Create a draft. Now it is time to start writing. Keep in mind that your essay is memoir, not autobiography. A memoir requires more than a recounting of events from your life. Rather, you must show the reader that you’ve experienced transcendence. Marion Roach Smith calls it the “golden rule” of memoir. She writes, “Memoir is not about what you did. Memoir is about what you did with it.” The experience is not the focus or the reason for the writing, just the vessel for sharing a more universal learning with your audience.

As you write, keep the lessons that you garnered from your experiences as the primary focus. Highlight how you’ve struggled and triumphed and how these experiences have developed you into the person you are now.

And don’t neglect to make it clear why a Harvard MBA is your next step. The question is asking about you (rather than “Why Harvard?”), but you’ll want to write it so that the reader finishes with a clear understanding of why a Harvard MBA is your next logical step.

Review. Revise. Repeat. While there is no limitation on length, we recommend that you target about 1300 to 1500 words. Read your essay aloud noting where you stumble. Make revisions as necessary. Once it reads smoothly, set it down and walk away for at least 24 hours. Then re-read it. Is it you? Is it personal and authentic? You want the reader to see the real person behind the applicant number. While we caution against “oversharing,” being appropriately vulnerable will create connection.

Related:

Essay Tips: The Stanford Graduate School of Business

Essay Tips: Haas School of Business at the University of California, Berkeley

Essay Tips: The Wharton School of the University of Pennsylvania

Essay Tips: Columbia Business School

Essay Tips: The University of Chicago Booth School of Business

Essay Tips: NYU Stern School of Business

Essay Tips: The Yale School of Management

Essay Tips: The University of Michigan Ross School of Business